Account-Based Marketing Manager (12 Month FTC), AWS Industry Marketing


Location
London
Hours
Full Time
Salary
Competitive, commensurate with experience
About the Role
Amazon Web Services (AWS) is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers, focusing on some of our largest and most complex clients in Financial Services. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. You will own the end-to-end execution of account-specific ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth.
This position requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders. You will collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.
AWS Marketing leads cloud innovation by inspiring and empowering customers and partners to unlock their cloud potential. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting strategy to stay ahead in a digital-first world. Join us to shape the future of cloud computing and contribute to strategic initiatives responding to evolving technology, industry, and customer requirements.
Experience
- Proven experience developing and managing acquisition marketing or channel programs
- Experience working in and/or with the Financial Services industry
- Skilled in building, executing, and scaling cross-functional marketing programs
- Experience developing and executing campaigns across multiple timezones and languages
- Proficient in Excel or Tableau (data manipulation, macros, charts, pivot tables)
- Experience using data and metrics to measure impact and optimize campaigns
- Experience presenting metrics and progress to senior leadership
About You
Strategic and analytical thinker with strong project management skills. Collaborative team player who builds and maintains relationships with sales and marketing teams to align account priorities with effective marketing programs. Comfortable working in a fast-paced, global environment and driving operational excellence through standardized processes and best practices. Passionate about delivering personalized customer experiences and driving measurable business impact.
Qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners is preferred
- Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint is a plus
- Marketing or marketing research background preferred
- Ability to manage program budgets effectively while maximizing impact

