Location
London

Hours
Full Time

Salary
Up to £50,000

About the Role
Immediate Media Co is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners' World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We inspire, fuel, encourage and educate audiences to get more from the things they love, whether it’s reaching fitness goals, savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation.

This is the key acquisition marketing role at Immediate Media for two of our most well-loved brands, Gardeners' World and History Extra. You will own subscriber acquisition strategy across digital and print, acting as the go-to acquisition voice for these brands within a matrixed organisation. Your role will be to turn genuine audience passion and engagement into sustainable, repeatable growth.

You will work closely with brand, product and channel execution teams to shape the funnel, influence pricing, and balance new customer volume with long-term subscriber quality.

As an Acquisition Marketing Manager you will;
Own acquisition strategy and delivery for Gardeners' World and History Extra, spanning print and digital subscriptions, delivering against subscriber volume, CAC and LTV targets
Act as the primary acquisition owner for these brands, building strong relationships with stakeholders across Brand teams, Product & Tech and Performance Marketing
Proactively gather content plans and brand opportunities from stakeholders, identifying how to amplify them for acquisition and leading the briefing process for required assets with internal Design & Editing teams
Work closely with the Performance Marketing team on Paid Social, Paid Search and other performance channels, briefing campaigns, agreeing budgets and ensuring the right creative and assets are in place to deliver against plan
Bring innovative thinking to the acquisition funnel, identifying how strong content engagement (e.g. History Extra podcast audiences) can be converted into repeatable growth engines
Support pricing and offers strategy, striving to find the right balance between new customer volume and long-term revenue
Work with Product and Tech teams to provide feedback on how the subscription product and stack can be improved to drive acquisition of high-quality subscribers
Own reporting on acquisition performance for both brands, proactively producing and presenting results and insights to stakeholders across the business
Identify and pursue new acquisition opportunities, including funnel diversification and channel expansion

Experience
Proven experience in acquisition marketing for consumer subscription brands.
Good knowledge of key digital performance channels such as Meta Ads and Google Paid Search.
Comfortable working with in-depth performance data, using it to drive insights that shape and evolve acquisition strategy.
A track record of driving growth through innovative thinking and implementing new ideas rather than just running existing playbooks.

About you
Strong stakeholder management skills, able to work effectively across a matrixed organisation and coordinate with brand, product and channel execution teams.
Proactive, highly organised and self-starting, comfortable taking a brief and running with it.
Strong written and verbal communication skills, able to report and present results clearly to stakeholders at varying levels of seniority.

Qualifications
No specific qualifications required, but relevant marketing experience and a passion for consumer subscription brands are essential.