Location
London, UK

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
AWS is seeking a Principal AI Sales Specialist to lead AI adoption across the UK Public Sector, focusing on Healthcare, Local Government, and Non-Profit Organisations. You will work with NHS bodies, councils, and mission-driven organisations to harness AI's transformative power to improve outcomes for citizens, patients, and communities. This role offers a unique opportunity to shape the AI go-to-market strategy for some of the UK's most impactful institutions. You will own the commercial vision for AWS AI services across these sectors, operating at the intersection of enterprise sales, emerging technology, and public service transformation.

Key responsibilities include leading complex, high-value AI sales engagements across NHS, local authorities, and non-profits; developing and executing go-to-market strategies for AWS AI services such as Amazon Bedrock, Kiro, and Quick; positioning AWS as the AI platform of choice for large-scale public service transformation; and operating autonomously to build pipeline and close significant deals.

You will engage with senior public sector leaders, health technology partners, and AWS technical teams to deliver impactful AI solutions that address clinical decision support, citizen services, fraud detection, population health, housing management, and operational efficiency. This role requires navigating public sector procurement frameworks and collaborating closely with Solutions Architects to ensure the right expertise supports every customer engagement.

Joining the AWS UK Public Sector Specialist Sales team means working with domain experts who combine commercial rigour with a mission-driven approach. You will have autonomy to own your strategy, backed by world-class technical support and one of the most innovative platforms globally. If you want to influence how AI transforms public services at a national scale, this is the role for you.

Experience
- Proven track record in enterprise or public sector technology sales, including closing complex, high-value deals
- Experience developing detailed go-to-market plans
- Experience selling AI/ML solutions
- Strong stakeholder management skills, including influencing executive-level leaders
- Commercial acumen to structure deals, navigate procurement, and build compelling business cases
- Experience with value-based and competitive selling in technology contexts
- Demonstrated intellectual curiosity and ability to learn and apply new technical concepts
- Interest in artificial intelligence

About you
- Self-motivated and autonomous with a mission-driven mindset
- Skilled at building and maintaining relationships with senior public sector leaders
- Comfortable operating in a fast-moving, high-impact environment
- Able to collaborate effectively with technical and partner teams
- Passionate about transforming public services through AI

Qualifications
- Experience selling into healthcare, local government, and non-profit organisations preferred
- Familiarity with AWS AI services advantageous
- Experience working in or alongside specialist sales functions preferred
- Understanding of regulatory landscapes relevant to healthcare and public sector AI applications, including AI-enabled medical devices and clinical decision support tools, is a plus