Location
London, Paris, Milan or Madrid

Hours
Full Time

Salary
Competitive, based on experience

About the Role
Amazon XCM is seeking an Art Director responsible for visual and motion execution across EU lifecycle engagement marketing programmes. These programmes require creative that can operate at speed, scale and iteration, with visual strategies that drive awareness, intent and purchase across the full funnel for key audience segments including New-to-Amazon Customers (NACs). The successful candidate will bring strong motion and social-first creative craft while ensuring visual quality and brand coherence across EU marketplaces. You will collaborate closely with the Lifecycle Engagement Copywriter on larger initiatives while also leading visual execution independently across multiple programmes. Visual frameworks and design systems must be built to accommodate the realities of EU execution, including language-specific layout variation, typographic adaptation, and execution across markets at different stages of digital maturity. Experience designing localisation-ready creative frameworks for multiple EU languages and markets is essential.

Key Responsibilities
- Lead visual and motion execution for mid-funnel programmes across acquisition, discovery, engagement and Prime initiatives
- Develop scalable visual and motion frameworks that enable mid-funnel creative to adapt quickly across formats, channels and EU markets
- Partner closely with the Lifecycle Engagement Copywriter to bring campaign ideas to life
- Ensure visual quality and brand coherence as mid-funnel creative scales across markets and formats
- Develop scalable visual approaches suitable for localisation and adaptation across EU
- Stay connected to emerging social platforms, motion formats and digital storytelling techniques

Experience
- Proven experience driving compelling creative strategy and execution at an agency or in-house creative team
- Experience designing modular creative systems or templates that support high-volume digital production (preferred)
- Experience creating motion or social-native creative for performance-driven digital campaigns (preferred)
- Strong understanding of motion design, vertical video and platform-specific creative formats (preferred)

About You
- Ability to collaborate effectively with copy and campaign creative partners
- Strong creative craft in motion and social-first design
- Adaptable and able to work at speed and scale across multiple markets
- Detail-oriented with a focus on brand coherence and visual quality

Qualifications
No specific qualifications required, but relevant experience in creative direction, motion design, and digital marketing is essential.