Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
The CPD TikTok Shop team is one of the fastest-growing and most dynamic social commerce teams within L'Oréal UKI. We are building the future of beauty retail through creators, content, community and commerce, with affiliates at the heart of that growth. We are seeking a highly organised, energetic and creator-obsessed Assistant Affiliate Manager to join the CPD TikTok Shop affiliate team, reporting directly to the Affiliate Lead for the Consumer Products Division. This critical execution role supports L'Oréal's fastest-growing social commerce team by identifying and onboarding rising TikTok Shop affiliate talent, executing creator outreach and seeding, supporting paid affiliate content briefing, identifying winning content formats, and amplifying top-performing creator content to drive GMV, conversion and repeat performance.

You will help grow CPD's TikTok Shop affiliate community by identifying high-potential creators across beauty, skincare, haircare and lifestyle, supporting creator outreach and onboarding, and maintaining a strong pipeline of creators across priority brands and categories. You will coordinate day-to-day affiliate communications, product seeding, and sample allocation to ensure creators have the right products and information to create compelling content.

Additionally, you will assist in briefing paid affiliate content, developing content hooks, and translating performance insights into actionable recommendations. Monitoring affiliate video performance and identifying content to amplify will be key to driving commercial impact. You will also support affiliate events, webinars and community activations to build an engaging and commercially effective creator community.

This role is ideal for someone who loves TikTok, understands creator culture, moves quickly, and wants to develop deep expertise in a commercially important area of modern beauty retail.

Experience
Experience working with creators, social commerce, or affiliate marketing is advantageous but not mandatory. A strong understanding of TikTok and creator culture is essential.

About you
- TikTok native: you understand the platform, language, trends and creator landscape.
- Creator-obsessed but commercially sharp: you love creators and content, with a focus on driving content volume, sales, conversion and repeat performance.
- Highly organised: able to manage multiple creators, product sends, briefs, deadlines and follow-ups simultaneously.
- Fast-moving and proactive: comfortable working in a fast-paced environment where priorities shift quickly.
- Analytical and curious: able to interpret content performance data and identify actionable insights.
- Strong interpersonal skills: enjoy building warm relationships with creators, agencies and internal stakeholders.
- Hands-on and executional: willing to get involved especially during launches, events and busy trading periods.
- Creative and culturally switched-on: able to spot good content, strong hooks and emerging creator opportunities.

Qualifications
No formal qualifications required; a passion for TikTok, social commerce and creator culture, combined with a proactive and organised approach, is key to success in this role.