Location
Croydon, with hybrid working available depending on role responsibilities: 2 days working from home and 3 days in a stylish, modern and collaborative office close to East Croydon Station.

Hours
37.5 hours per week | 9.00am - 5.30pm

Salary
Competitive

About the Role
Join Superdrug Head Office and make a real difference every day! As our SEO & GEO Copywriter, you will be responsible for transforming the Superdrug.com eCommerce experience by elevating site copy across FAQs, Product, Category, and Landing pages. You will also reinvigorate the Superdrug Blog to educate customers on trends, product ranges, and beauty tips.

Key responsibilities include:
- Acting as the SEO & GEO copy expert, sharing best practices across internal Online Business and Supplier teams to improve search rankings and AI recommendation tool performance.
- Creating "how-to-guides" for product descriptions in collaboration with suppliers, marketplace vendors, CR, design, and trading teams.
- Supporting Own Brand product development with SEO-friendly, regulation-compliant content.
- Developing best-in-class landing page copy for seasonal campaigns.
- Reporting on search engine and AI tool performance and implementing actionable optimization plans.
- Planning, developing, and implementing a content calendar for the Superdrug blog in partnership with Insights and Digital Marketing teams.
- Staying informed on SEM and digital marketing developments to support strategy and maintain competitive advantage.

You will also champion a customer-first culture by listening to customer needs and implementing initiatives that enhance both online and offline experiences. You will support your team in effectively integrating AI tools, balancing efficiency with human insight, and fostering collaboration and wellbeing within the team.

Experience
1-2 years in an SEO content and copy-focused role, ideally within a fast-paced retail head office environment.
Experience managing SEO tactics and campaigns.
Strong copywriting skills.
Proficient in MS Office and Excel.
Knowledge of Hybris and Google Analytics is desirable but not essential.

About you
A hands-on, proactive approach with strong interpersonal and communication skills.
Excellent time management and prioritization abilities.
Strong problem-solving skills.
Ability to build and maintain strong relationships at all levels.
Capable of managing complex messages with stakeholders.
A role model for collaboration and team motivation.
Positive attitude towards feedback and continuous improvement.
Committed to supporting team wellbeing, diversity, and inclusion.
Empowered to challenge and support colleagues across different roles.
Proactively keeps up to date with market and consumer trends and uses data and insights to innovate and improve strategies.

Qualifications
No specific qualifications required; however, a strong SEO and copywriting background combined with relevant experience is essential.