Location
Fully Remote

Hours
Full-time

Salary
Competitive salary

About the Role
Most marketers spend their careers filling footprints someone else left. This is the rare seat where you get to make them. Passion.io is a proven, profitable company at the exact moment it goes all-in AI-first with YouAI. The hard part is already done: real customers, real revenue, a funnel that works. What we're building now is that same business rebuilt from the ground up as an AI-first, product-led company. That almost never happens on top of something that already succeeded, and most people only get to watch this shift from the sidelines. You'd be the one building it. We're hiring a B2C Performance Marketer to own and scale that acquisition engine. Join a fully remote team spread across 14+ countries, working hands-on from day one. The proof: Inc. 5000, Forbes 30 Under 30, 4.5 stars across 50k+ reviews, 15k+ customers, 3m+ users.

What you'll own
- End-to-end B2C paid performance marketing: ads, angles, creative, funnel. You create the ads, not just brief them.
- Relaunching our proven webinar and VSL funnel in a 2026, AI-powered, education-first form.
- Finding and scaling the right paid channels (Meta first) into high-converting, net-positive funnels.
- Building AI and agentic workflows that produce more creative, faster, with less.
- Collaborating closely with VP Sales, video editor, and CRM manager.

What winning looks like
- The funnel is profitable, not just efficient.
- CAC, ROAS, and conversion improve month on month.
- A steady stream of winning creative tests that beat the last benchmark.
- New B2C offers launched and scaled with fresh brand faces and AI-first education.

Experience
- Deep paid expertise in info-product, webinar, VSL, or direct-response economics.
- Ideally, experience scaling a webinar or VSL funnel.
- Proven ability to ship independently and quickly.

About you
- Highly operational and hands-on.
- AI-native: you build agentic workflows, not just prompt ChatGPT.
- Hungry, high-energy, and happiest when moving fast.
- A strong individual contributor eager for a big opportunity to run at.

Qualifications
- No formal qualifications specified, but a strong track record in paid performance marketing and AI-driven workflows is essential.