Location
London (Hybrid)

Hours
Full Time

Salary
Competitive

About the Role
We are seeking an experienced Business Analyst with strong expertise in Contentful and headless CMS platforms to join our Content Domain team. You will play a pivotal role in shaping the next phase of our enterprise content platform by designing scalable content models, improving governance, and enabling teams to maximise Contentful’s capabilities across multiple digital products and channels. This hybrid strategic and delivery-focused role combines business analysis, structured content modelling, and content system enablement.

You will help evolve the organisation from a centralised “content gatekeeper” model to a scalable, self-service approach that empowers Product, UX, and Engineering teams to move faster with greater consistency, confidence, and reuse. Working closely with cross-functional teams, you will define scalable, reusable, and API-ready content structures supporting modern digital experiences across multiple channels and touchpoints.

Over the past year, significant progress has been made adopting a headless CMS approach using Contentful, which is central to our digital content ecosystem. As our implementation matures, this role focuses on optimising content modelling, governance, reusable content types, environments, workflows, and content operations.

This is an initial 12-month contract (outside IR35).

Key Responsibilities
Business Analysis & Content Modelling
- Partner with Product Managers, UX Designers, and Engineering teams to understand customer journeys, business goals, and content requirements
- Facilitate discovery workshops and content modelling activities
- Translate UX, design, and product requirements into scalable Contentful content models
- Identify opportunities for reuse, extension, and rationalisation of existing models
- Support the design of reusable, scalable, and API-ready content structures
- Collaborate closely with engineers to optimise content models for downstream consumption and platform performance
- Support GraphQL consumption patterns and modern content delivery architectures
- Help reduce delivery friction and accelerate time-to-market
- Design and evolve Contentful content models, content types, and relationships
- Advise on best practices for Contentful Spaces, Environments, and Content Types
- Ensure alignment with existing Contentful architecture and governance standards
- Support migration and evolution of legacy content into structured Contentful models
- Establish reusable patterns for localisation, references, rich text, and composable content

Content Strategy & Enablement
- Support the definition of standards, governance approaches, and reusable modelling patterns
- Contribute to the evolution of a scalable enterprise content architecture strategy
- Help establish decentralised, self-service content modelling and publishing capabilities
- Support creation of a discoverable Content Domain Design Library inspired by modern design system principles
- Improve visibility and understanding of existing models, dependencies, and usage patterns
- Define approaches for documenting model intent, API usage, and downstream implementation guidance
- Improve onboarding and enablement for Product, UX, and Engineering teams
- Reduce dependency on central Content Domain support through better tooling, documentation, and discoverability
- Drive alignment between UX design systems, content structures, and engineering implementation

Experience
- Strong commercial experience working with Contentful in enterprise environments
- Experience designing and maintaining Contentful content models, content types, and reference structures
- Experience working with Contentful GraphQL APIs and API-first architectures
- Good understanding of Contentful environments, publishing workflows, and governance
- Experience with structured content, composable architectures, and headless CMS platforms
- Proven ability to collaborate with Product, UX, and Engineering teams to deliver scalable content solutions
- Strong understanding of content modelling principles including references, taxonomies, localisation, and reusable schemas

Desirable
- Experience with Contentful Studio
- Experience with Contentful App Framework or custom extensions
- Experience using Contentful Management API or Content Delivery API
- Experience integrating Contentful with modern frontend frameworks such as Next.js or React
- Experience with content migration tooling and automated content validation
- Knowledge of composable architecture principles and MACH technologies

About you
You are a proactive and collaborative professional with a strong analytical mindset and a passion for content strategy and technology. You thrive in cross-functional teams and are committed to improving content governance, reuse, and delivery efficiency. You have excellent communication skills and the ability to translate complex requirements into scalable content models and solutions.