Location
London (Hybrid)

Hours
Full Time

Salary
Competitive salary

About the Role
Mindera is seeking an experienced Business Analyst to join our Content Domain team and help shape the next phase of our headless content platform evolution. This hybrid strategic and delivery-focused role combines business analysis, structured content modelling, and content system enablement. You will help evolve the organisation from a centralised “content gatekeeper” model to a scalable, self-service approach that empowers Product, UX, and Engineering teams to move faster with greater consistency, confidence, and reuse.

Working closely with Product, Experience Design, Engineering, and Platform teams, you will define scalable, reusable, and API-ready content structures that support modern digital experiences across multiple channels and touchpoints. Over the past year, significant progress has been made adopting a headless CMS approach using Contentful, enabling structured content reuse across a growing range of digital experiences and channels.

As adoption has scaled, common challenges have emerged including difficulty discovering and understanding existing content models, inconsistent reuse versus new model creation, fragmented documentation, late design and modelling reviews, and heavy reliance on the Content Domain team for tactical guidance and approvals. This role addresses both immediate delivery needs and the long-term evolution of our content operating model.

This is an initial 6 month contract (outside IR35).

Key Responsibilities
Business Analysis & Content Modelling
- Partner with Product Managers, UX Designers, and Engineering teams to understand customer journeys, business goals, and content requirements
- Facilitate discovery workshops and content modelling activities
- Translate UX, design, and product requirements into scalable Contentful content models
- Identify opportunities for reuse, extension, and rationalisation of existing models
- Support the design of reusable, scalable, and API-ready content structures
- Support high-priority initiatives including campaigns, experimentation, and personalisation capabilities
- Collaborate closely with engineers to ensure content models are optimised for downstream consumption and platform performance
- Support GraphQL consumption patterns and modern content delivery architectures
- Help reduce delivery friction and accelerate time-to-market across teams

Content Strategy & Enablement
- Support the definition of standards, governance approaches, and reusable modelling patterns
- Contribute to the evolution of a scalable enterprise content architecture strategy
- Help establish decentralised, self-service content modelling and publishing capabilities
- Support the creation of a discoverable Content Domain Design Library inspired by modern design system principles
- Improve visibility and understanding of existing models, dependencies, and usage patterns
- Help define approaches for documenting model intent, API usage, and downstream implementation guidance
- Improve onboarding and enablement for Product, UX, and Engineering teams
- Reduce dependency on central Content Domain support through better tooling, documentation, and discoverability
- Drive alignment between UX design systems, content structures, and engineering implementation

Experience
- Strong experience working with headless CMS platforms, ideally Contentful
- Understanding of structured content modelling and content architecture principles
- Experience working with reusable, scalable, and governed content schemas
- Understanding of taxonomy design, schema governance, and content reuse patterns
- Experience translating UX and product requirements into structured content models
- Hands-on experience working with GraphQL and API-driven content delivery environments
- Good understanding of how structured content is consumed across modern digital applications
- Working knowledge of TypeScript and modern frontend engineering environments
- Experience collaborating closely with software engineers and platform teams
- Understanding of modern design system thinking and its application to content systems
- Experience improving self-service enablement models, documentation systems, or discoverable libraries
- Strong facilitation, communication, and stakeholder management skills

About you
You are a proactive and collaborative professional with a strong blend of analytical and strategic thinking. You thrive in cross-functional teams and are passionate about improving content systems to enable faster, more consistent digital delivery. You have excellent communication skills and enjoy facilitating workshops and aligning diverse stakeholders around scalable content solutions.

Qualifications
Relevant qualifications or certifications in business analysis, content strategy, or related fields are desirable but not mandatory. Demonstrable experience and skills in the areas outlined above are essential.