Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
We are seeking a Business Development Manager to join our EU Creators team, supporting the growth of the Amazon Influencer Program (AIP) across Europe with a focus on Sports and Fitness. This role is responsible for establishing strategic partnerships with influencers throughout Europe to expand the program's footprint in the creator industry. The primary objective is to drive scaled recruitment and engagement of creators by amplifying program visibility and awareness, positioning Amazon Influencer Program as a key reference in the European creator economy.

The ideal candidate has experience in business development and performance marketing, with a strong interest in the social media landscape. You are customer obsessed, data-driven, highly organized, detail-oriented, and thrive in a fast-paced environment. Experience using AI to optimize processes, working with external agencies and influencers, and collaborating with cross-functional teams is essential. You will work independently, communicate effectively with leadership and stakeholders, and lead strategic initiatives to identify growth opportunities while executing and optimizing partnerships, payments, and analyzing engagement data to deliver program growth.

Key responsibilities include:
- Identifying and engaging key influencer networks, agencies, and platforms across Europe to drive recruitment and engagement
- Increasing program visibility and awareness through third-party partnerships
- Utilizing data-driven approaches to prioritize opportunities, assess business impact, and report progress to senior stakeholders
- Defining and implementing incentive plans and commission structures within financial frameworks
- Leading cross-functional projects to share best practices, refine processes, and generate innovative marketing strategies
- Collaborating closely with internal teams such as Creators, PR, and Tech to support strategic business growth initiatives

Experience
- 3-5 years in business development, partnerships, influencer marketing, or creator economy roles
- Proven experience managing influencer or creator relationships, preferably in fitness, wellness, or sports
- Track record of meeting or exceeding revenue, growth, or partnership targets
- Experience with social media and working directly with influencers and/or agencies
- Familiarity with affiliate marketing, performance-based partnerships, or commission-based models
- Strong relationship management skills including recruiting, onboarding, and retaining creators
- Proficiency in Excel or Google Sheets for performance tracking and reporting
- Excellent written and verbal communication skills, including pitching programs and presenting to stakeholders
- Pipeline management skills with consistent outreach and conversion tracking
- Negotiation skills for discussing compensation, deliverables, and performance expectations

About you
You are customer obsessed, data-driven, highly organized, and detail-oriented. You thrive in a fast-paced environment and are comfortable working independently. You communicate effectively with leadership and collaborate well with cross-functional teams. Experience using AI to optimize processes and working with external agencies and influencers is highly valued.

Qualifications
- Experience leading across multiple locales is preferred
- Experience building client and agency relationships
- Specific experience working with fitness influencers (gym, yoga, running, CrossFit, wellness)
- Knowledge of Amazon's affiliate or influencer ecosystem
- Experience with paid social boosting or amplification of creator content
- Fluency in German is a plus
- Understanding of fitness/wellness creator landscape including key platforms (Instagram, YouTube, TikTok), content formats, and audience demographics
- Familiarity with fitness sub-categories such as activewear, supplements, equipment, wearables, recovery, and nutrition
- Awareness of seasonal fitness trends and their commerce opportunities
- Familiarity with social media analytics and creator performance metrics such as engagement rate and content quality