Location
London
Hours
Full Time
Salary
Competitive, commensurate with experience
About the Role
The Business Development Manager will play a critical role in driving OpenBet's future growth by identifying, qualifying, and developing new commercial opportunities across regulated sports betting markets. You will act as the front line of OpenBet's sales organisation, building relationships with operators, lotteries, betting brands, and industry stakeholders, generating qualified opportunities and supporting strategic sales initiatives. Working closely with the Chief Business Development Officer, you will help manage complex sales opportunities, contribute to RFP responses, coordinate internal stakeholders, and develop a deep understanding of OpenBet's sportsbook and trading solutions. While the initial focus will be on pipeline generation and opportunity development, this role is designed to evolve into a broader enterprise sales position with increasing ownership of commercial negotiations, contract discussions, and deal execution.
What You'll Be Doing
Business Development & Pipeline Growth
Identify and develop new business opportunities across sportsbook operators, lotteries, and gaming organisations. Generate qualified sales opportunities across OpenBet's Sportsbook Platform, Trading System, SportCast BetBuilder, and associated products. Build and maintain a robust pipeline of prospective clients across EMEA, Africa, and LATAM. Develop relationships with key decision-makers including C-level executives, commercial leaders, product teams, and trading departments. Conduct outreach campaigns, prospecting initiatives, and account-based business development activities. Represent OpenBet at industry conferences, exhibitions, and customer events.
Opportunity Development
Qualify prospects and assess commercial fit, strategic value, and likelihood of success. Lead discovery conversations with prospective customers. Understand customer requirements, challenges, and strategic objectives. Coordinate internal resources to support opportunity progression. Maintain accurate CRM records, forecasting, and pipeline reporting.
RFP & Proposal Support
Support the preparation of RFP, RFI, and proposal responses. Assist in developing compelling commercial and solution narratives. Work closely with product, trading, technology, and delivery teams to gather information and develop customer-facing materials. Contribute market intelligence and competitive insights to strengthen proposals. Help coordinate internal bid management activities.
Product & Industry Expertise
Develop a strong understanding of OpenBet's sportsbook ecosystem, including Sportsbook Platform, SportCast BetBuilder, Trading System, Managed Trading Services, Promotions Engine, Front-End & CMS solutions, and content and data aggregation services. Stay informed on industry trends, regulatory developments, competitor activity, and emerging technologies. Build expertise across sports betting operations, trading, sportsbook technology, and customer acquisition strategies.
What We Can Offer YOU
We have a collaborative hybrid office environment with team members working at least 3 days per week. Attractive benefits, an open and supportive environment, and a modern, exciting workplace. The opportunity to interact with global teams regularly as the business continues to develop and grow. Tangible and genuine development opportunities to take your career where you want it to go. Flexible working arrangements combined with guidance and development skills to progress and enhance your career. At OpenBet, we celebrate diversity and are committed to creating an inclusive environment where every voice is valued and respected. Join us in shaping the future of iGaming, where diversity is truly celebrated.
Experience
5–10 years' experience in business development, sales development, or enterprise software sales. Experience selling SaaS, technology platforms, software solutions, or B2B technology services. Proven ability to generate pipeline and create qualified sales opportunities. Experience managing multiple opportunities simultaneously. Strong stakeholder management and relationship-building skills. Excellent written and verbal communication skills. Experience contributing to proposals, tenders, or RFP processes. Commercially minded with strong organisational skills and attention to detail. Comfortable operating in a fast-paced, international environment.
Highly Desirable Experience
Experience within sports betting, iGaming, sports data, trading, gaming technology, or adjacent industries. Understanding of sportsbook operations, trading functions, or betting products. Experience selling enterprise technology solutions. Exposure to complex multi-stakeholder sales cycles. Experience working with regulated industries. Familiarity with CRM platforms and structured sales methodologies.
About You
Naturally curious and highly motivated. Passionate about building relationships and opening doors. Strong commercial intelligence and problem-solving ability. Self-starter who thrives with autonomy. Comfortable learning complex technical and product concepts. Collaborative team player who enjoys working across functions. Ambitious and eager to develop into a senior enterprise sales professional. Genuine interest in sports, sports betting, and the wider gaming industry.

