Location
Central London
Hours
Full Time - standard business hours with flexibility
Salary
Competitive base salary plus commission and benefits
About the Role
Sadie is transforming how restaurants engage with their customers using AI-powered voice technology. Our intelligent voice agent, Sadie, answers phone calls 24/7 to take bookings, manage reservations, answer FAQs, promote specials, and drive upsells—all without putting pressure on front-of-house staff. Sadie integrates with the world’s leading booking engines and POS systems to deliver a seamless guest experience and operational efficiency. We’re live in over 2,500 restaurants across Canada, the US, UK, Germany, and Australia, and we’re just getting started.
We’re looking for a Business Development Representative (BDR) based in London to help expand Sadie’s presence across the UK and Ireland restaurant market. As an outbound BDR, you’ll be responsible for identifying, engaging, and qualifying potential restaurant customers—sparking the first conversation that could lead to a long-term partnership. You’ll be part of a growing international team and play a critical role in driving awareness and adoption of Sadie’s AI voice technology among independent restaurants, groups, and hospitality brands in the UK.
What You’ll Do
- Research and identify potential restaurant customers across the UK and Ireland.
- Execute outbound prospecting campaigns through cold calls, personalized emails, LinkedIn outreach, and local networking.
- Qualify leads based on business size, pain points, and readiness to explore AI-driven solutions.
- Book discovery calls and product demos for Account Executives.
- Collaborate with Sales and Marketing to refine messaging and outreach strategies for the UK market.
- Maintain accurate lead data and activity tracking in the CRM.
- Consistently achieve and exceed weekly activity and meeting targets.
Experience
1–2 years of experience in outbound sales, lead generation, or customer engagement. Experience in hospitality or SaaS is a plus.
About you
Excellent communication skills with a confident, consultative phone manner. Self-starter attitude who thrives in a fast-paced, entrepreneurial environment. Curiosity about technology, AI, and how it can reshape restaurant operations. Strong organizational skills and the ability to manage your own pipeline effectively.
Qualifications
No formal qualifications required; a passion for sales and technology with a willingness to learn and grow within the company is essential.

