Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Spotlight Sports Group is a global media and technology company dedicated to setting the standard for trusted, customer-driven experiences across global racing and sports betting. With over 40 years of heritage and bold innovation, we deliver award-winning content, data, and digital products through brands such as Racing Post, Pickswise, myracing, and Free Super Tips, alongside our international marketing agency ICS-digital and ICS-translate. As a Content Performance Analyst, you will own performance analysis for the Racing Post newsroom, transforming audience and subscription data into actionable insights that drive editorial decisions. Working closely with desk leaders and senior editors, you will analyze what attracts readers, builds engagement habits, and influences subscription acquisition and churn. You will be part of the Data Intelligence Unit for technical support while embedded within the content team, collaborating closely with journalists and editors. Your responsibilities include delivering deep, cross-cutting analysis to shape content and product strategy, developing and maintaining user-level engagement metrics linked to audience personas and subscription lifecycle, and designing tests to support subscriber growth. You will also develop self-serve reporting tools, leverage AI to automate routine analysis, safeguard data quality, and build editorial capability in data literacy. This role requires clear communication of findings to editorial and non-editorial stakeholders and partnership with the Subscriptions Director to align performance analysis with subscription and retention strategies.

Experience
- Strong technical analytical skills including SQL and working with modern data warehouses and product analytics tools
- Experience analysing subscription or membership businesses, including cohort retention, lifecycle analysis, and drivers of churn
- Proven track record of analysis that has influenced business decisions
- Practical experience using AI tools in analytical work and interest in scaling reporting and insight through AI
- Experience with Amplitude or similar product analytics platforms
- Experience in publishing, media, or subscription businesses is desirable
- Experience building AI-assisted reporting or automation is desirable
- Knowledge of racing and sports betting is welcome but not essential

About you
- Confidence working with senior non-technical colleagues, explaining analysis clearly and defending conclusions
- Genuine curiosity about content and audiences with an interest in how quality journalism performs
- Comfortable setting priorities and working independently within an agreed plan

Qualifications
No specific qualifications required; emphasis is on relevant experience, technical skills, and a proactive, analytical mindset.