Location
London, Paris, Madrid or Milan

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Amazon XCM is seeking a Copywriter responsible for lifecycle engagement creative across EU marketing programmes. These programmes drive customer acquisition, category discovery, engagement, and Prime member growth across EU marketplaces. This role focuses on identifying the core creative idea and how that idea travels across the full funnel and across motion, social, and digital channels. Lifecycle engagement programmes operate at high speed and require creative thinking that works natively in the environments where customers discover, consider, and engage with Amazon. You will partner closely with the Lifecycle Engagement Art Director on larger initiatives while also leading campaign thinking independently across multiple programmes. The successful candidate brings strong conceptual instincts and understands how creative ideas connect brand storytelling with measurable customer action.

EU marketing operates across 12+ markets in multiple languages, each at different stages of brand maturity and customer acquisition. You will develop messaging frameworks that are explicitly built for localisation and adaptation—enabling creative to scale across markets and languages without losing effectiveness. Experience developing scalable copy frameworks for multi-language markets and AI tooling is essential.

Key Responsibilities
- Develop campaign concepts and creative ideas for mid-funnel programmes including customer acquisition, category discovery, engagement, and Prime growth initiatives
- Translate customer insights and marketing objectives into clear creative ideas across social, motion, and digital channels
- Write and develop campaign messaging including headlines, scripts, and social-first storytelling
- Develop messaging frameworks and creative structures that support experimentation, iteration, and AI-assisted copy generation across lifecycle programmes
- Partner with the Lifecycle Art Director to bring concepts to life across digital and social formats
- Work with marketing and category teams to identify opportunities for creative experimentation and iteration
- Ensure creative ideas scale effectively across EU marketplaces while remaining culturally relevant to local audiences

Experience
- Creating customer-facing content such as copywriting, scriptwriting, jingle writing, or comedy writing
- Using customer insights and data to deeply understand target customers
- Managing or working within cross-functional marketing and creative teams
- Developing campaign concepts and messaging frameworks across multiple marketing channels and the full funnel
- Developing scalable messaging frameworks or modular copy systems for multi-language, multi-market digital campaigns, particularly across EU markets
- Deep understanding of how language, tone, and messaging must adapt across EU languages and markets
- Developing creative for performance marketing, acquisition, or engagement campaigns

About you
Creative thinker with strong conceptual instincts who can connect brand storytelling with measurable customer action. Comfortable working at pace in a fast-moving environment and collaborating across multiple markets and languages. Able to lead campaign thinking independently as well as partner closely with creative teams.

Qualifications
Experience developing scalable copy frameworks for multi-language markets and familiarity with AI tooling is essential. Experience executing campaigns across multiple timezones and languages is preferred.