Location
London

Hours
Full Time

Salary
Negotiable

About the Role
ITV Creative is ITV’s in-house creative agency, responsible for promoting our shows and building the reputation of the ITV brand. As part of the marcomms team, we create attention-grabbing, strategic ideas to help ITV compete with the best broadcasters and streamers. We are hiring two established midweight creatives (either individuals or a creative team) to work alongside our Campaign Creative Director and Junior and Senior Teams. We welcome applications from both integrated campaign creatives and content makers with experience in integrated campaigns.

You will be responsible for transforming briefs into concepts that work across TV, digital, paid, organic and reactive social, print, outdoor, stunts and more. A passion for television and a broad knowledge of genres—from reality shows like Love Island to thrillers like Code of Silence and The Blame—is essential. You will have a deep understanding of the wider television landscape, keeping a close eye on competitors and industry trends.

You will have a proven ability to spot great ideas and expand them into comprehensive, multi-faceted integrated campaigns. Working closely with Marketing colleagues, you will help inform and execute long-term marketing aims for the business, understanding the bigger picture and department goals related to Brand. You will employ diplomacy and navigate complex situations with a professional, strategic outlook.

Collaboration with the strategy team to shape and inform briefs is key, ensuring resulting work is creative and aligned with strategic objectives. You will develop projects autonomously and in partnership with your Creative Director or Senior Team, also supporting the Junior Team when needed.

You will be highly skilled at creating presentations and decks, confidently selling ideas to the Creative Director and Executive Creative Director with a clear understanding of genres and commissioner expectations. Competence in art direction is required, with proven experience creating imagery adaptable across all placements and platforms while retaining the core idea.

Experience in social-first campaigns leveraging digital in innovative ways is important, along with writing compelling copy, headlines and scripts across platforms. You will create narrative trailers and content for Linear and Social platforms, working alongside editors, content creatives and sound mixers, providing meaningful and actionable feedback.

You understand how to ideate and create social content that ‘stops the scroll’, collaborating with editors, audio designers, motion designers and retouchers. You will help set the bar for Quality Control by checking your own project assets against QC expectations and contributing to QC approaches and documentation.

You have some experience of shoots, leading on set and representing ITV Creative, fully comfortable with the roles and responsibilities involved, acting as a primary creative authority alongside the Creative Director. Experience working with talent is beneficial.

You will proactively flag potential problems to your Creative Director or Producers before they arise. Building the profile of ITV Creative through standout work that generates buzz is a key part of your role. You will also support the Executive Creative Director and Creative Director in promoting the department's reputation.

Experience working with internal production teams and external production partners is essential, being a team player not only in concepting but also in bringing ideas to life through production.

Experience
Minimum 2+ years at midweight level in Advertising, Broadcast or Content, authoring integrated campaigns. Proven body of work available to view via portfolio or website. Experience working at established advertising agencies or in broadcast/content environments. Demonstrable experience collaborating with crafts such as editing and sound design. Experience working on set with editors, designers, retouchers and other creatives.

Ability to art direct and write to a high standard. Experience creating social-first campaigns and narrative trailers for Linear and Social platforms. Skilled in presenting and selling complex concepts to multiple stakeholders.

Comfortable taking feedback from creative directors, producers and strategists and working within wider teams.

About you
Passion for TV and entertainment. Agile thinker with strong communication skills. Confident in presenting work and explaining ideas clearly. Diplomatic and strategic in navigating complex situations. Proactive in identifying and flagging potential issues.

Team player who supports colleagues at all levels and contributes to the department’s reputation and quality standards.

Qualifications
An up-to-date portfolio website showcasing recent work for well-known brands and properties is essential. Please be prepared to complete a task responding to an existing brief to demonstrate your creative thinking and ability to author a presentable, articulate integrated Campaign Deck using ITV Creative’s existing template.