Location
London

Hours
Full Time

Salary
Negotiable

About the Role
ITV Creative is ITV’s in-house creative agency, responsible for promoting our shows and building the reputation of the ITV brand. As part of the marcomms team, we create attention-grabbing, strategic ideas to help ITV compete with the best broadcasters and streamers. We are hiring two established midweight creatives (either individuals or a creative team) to work alongside our Campaign Creative Director and Junior and Senior Teams. We welcome applications from both integrated campaign creatives and content makers with experience in integrated campaigns.

You will transform briefs into concepts that work across TV, digital, paid, organic and reactive social, print, outdoor, stunts and more. A passion for television and a broad knowledge across genres—from reality shows like Love Island to thrillers like Code of Silence and The Blame—is essential. You will have a deep understanding of the wider television landscape, keeping a close eye on competitors and industry trends.

You will have a proven ability to identify great ideas and develop them into comprehensive, multi-faceted integrated campaigns. Working closely with Marketing colleagues, you will help inform and execute long-term marketing objectives aligned with the department’s brand goals. You will employ diplomacy and a strategic outlook to navigate complex situations professionally.

Collaboration with the strategy team to shape briefs and ensure creative output aligns with strategic objectives is key. You will develop projects autonomously and in partnership with your Creative Director or Senior Team, while also supporting the Junior Team when needed.

You will be highly skilled at creating presentations and decks, confidently selling ideas to the Creative Director and Executive Creative Director with a strong understanding of genres and commissioner expectations. Competence in art direction is required, with proven experience creating imagery adaptable across platforms from outdoor to social while retaining the core idea.

Experience in social-first campaigns that leverage digital in innovative ways is important, as is the ability to write compelling copy, headlines and scripts across platforms. You will create narrative trailers and content for linear and social platforms, collaborating with editors, content creatives and sound mixers, providing meaningful feedback.

You understand how to ideate and create social content that ‘stops the scroll’, working alongside editors, audio designers, motion designers and retouchers. You will contribute to quality control by checking your own project assets and supporting QC documentation across the department.

Some experience of shoots is required, including leading on set and representing ITV Creative. You will be comfortable with shoot roles and responsibilities, acting as a primary creative authority alongside the Creative Director. Experience working with talent and their teams is beneficial.

You will proactively flag potential issues to your Creative Director or Producers and independently build ITV Creative’s profile through standout work. Supporting the Executive Creative Director and Creative Director in promoting the department’s reputation is also expected.

Experience working with internal production teams and external partners is essential, demonstrating teamwork not only in concepting but also in bringing ideas to life through production.

Experience
Minimum 2+ years at midweight level in Advertising, Broadcast or Content, authoring integrated campaigns. Proven portfolio of work available to view. Experience working at established advertising agencies or in broadcast/content environments. Demonstrable collaboration with crafts such as editing and sound design. Experience working on set with editors, designers and retouchers. Experience creating social-first campaigns and narrative trailers.

About you
A passion for TV and entertainment. Ability to present and sell complex concepts to multiple stakeholders. Agile thinker comfortable taking feedback from creative directors, producers and strategists. Skilled at art direction and writing to a high standard. Confident in leading shoots and representing the creative team. Strong interpersonal skills with diplomacy and strategic outlook. Proactive in identifying and flagging potential issues.

Qualifications
An up-to-date portfolio website showcasing recent work for well-known brands or properties is required. Candidates should be prepared to complete a task responding to an existing brief to demonstrate creative thinking and ability to author a presentable, articulate integrated campaign deck using ITV Creative’s template.