Location
London - Hybrid, up to 2 days per week working from home

Hours
Full Time

Salary
£38,000 - £40,000 per annum depending on experience, plus quarterly bonus scheme

About the Role
At Scribbler Cards, we create cards, gifts and experiences that celebrate life's weird and wonderful moments. We are looking for a CRM and Marketing Executive to join our Creative & Web team and help tell those stories through engaging customer communications. You will be the voice behind our customer interactions across email, SMS, Loyalty and digital channels, bringing the Scribbler brand to life.

Your responsibilities will include planning seasonal campaigns, preparing for product launches, building automated customer journeys, and creating content that drives customers both in-store and online. You will regularly visit stores to create content and advise creative and merchandising teams on improving customer communication.

You will also run our brand new loyalty scheme, Scribbler Rewards, engaging customers across multiple touchpoints. This role requires managing day-to-day marketing content on the Scribbler website, emails and social channels, owning paid social activity including Meta and TikTok, and working independently and with agencies to launch, optimise and report on Google Ads campaigns.

Additional duties include building, testing and optimising automated customer journeys such as welcome, birthday, post-purchase and win-back programmes, supporting customer segmentation for targeted communications, collaborating with design and buying teams, supporting omnichannel marketing campaigns, carrying out A/B testing, maintaining data quality and GDPR compliance, and monitoring competitor activity.

You will assist in planning and delivering key seasonal campaigns including Valentine's Day, Mother's Day, Father's Day and Christmas, bringing fresh ideas and innovation to the team.

Experience
Experience in a CRM, content or digital marketing role is essential. Ideally you will have worked in retail or brand marketing supporting both physical stores and ecommerce.

Experience with web platforms such as Shopify and CRM platforms like Klaviyo is highly desirable. Experience working with loyalty schemes is a strong advantage.

About you
You understand what makes customers engage and click. You enjoy managing multiple campaigns simultaneously without losing focus. You are organised, curious, and always looking for new ideas and opportunities for customer acquisition.

You are proactive in bringing fresh ideas and innovation to the team and comfortable working independently as well as collaboratively.

Qualifications
No specific qualifications are required, but a strong background in CRM and digital marketing, along with a passion for retail and brand communication, is expected.