Location
London

Hours
Full Time

Salary
Up to £40,000 per annum

About the Role
The CRM Engagement Executive will deliver CRM communications for commercial and engagement campaigns through email marketing channels. You will be responsible for building, tracking and reporting on National Rail product campaigns and automations to drive customer retention and maximise lifetime value across the Railcards, Days Out Guide and National Rail Enquiries databases. Your role will involve creating and delivering CRM and email marketing campaigns using Salesforce Marketing Cloud, scheduling and running database extracts and reports, and applying email best practices including ESP optimisation, responsive HTML/CSS email coding, A/B testing, dynamic content and deliverability. You will use database segmentation and personalisation to produce relevant customer communications and develop effective collaborative relationships with suppliers, stakeholders and departments. Monitoring and managing campaign performance using data, analytics and reporting will be key to your success in this role.

Experience
Extensive knowledge of email best practices including ESP optimisation, responsive design, A/B testing, dynamic content, deliverability, segmentation, personalisation and performance management. Proficiency in HTML and CSS email coding with strong computer literacy. Strong numeracy skills and extensive experience using Microsoft Excel. Experience using database campaign segmentation for personalised communications. Hands-on technical knowledge of email service provider and CRM platforms, including Salesforce Marketing Cloud; experience with Salesforce Journey Builder or Adobe Campaign is a plus. At least 1–2 years’ experience in a similar agency-side or in-house B2C marketing role. Data and analytics experience. Ability to work under pressure in a fast-paced environment and meet deadlines.

About you
A strong operational and commercial mindset with a decisive, delivery-focused and return-on-investment approach. Strong commitment to customer experience and enthusiasm for the role. Ability to develop and maintain effective collaborative and cross-functional relationships.

Qualifications
Desirable: A university degree with an emphasis on customer behaviour, marketing or analytics. Proficiency in Adobe Photoshop is also desirable.