Location
London

Hours
Full Time

Salary
Competitive salary offered

About the Role
Spotlight Sports Group is a global media and technology company dedicated to setting the standard for trusted, customer-driven experiences across global racing and sports betting. With over 40 years of heritage and more than 400 employees worldwide, our portfolio includes Racing Post, Pickswise, myracing, Free Super Tips, ICS-digital, and ICS-translate. We partner with leading operators, affiliates, and media groups to power growth and engagement across the industry.

As a CRM Subscriptions Executive, you will lead the development and automation of personalised subscriber journeys using Braze. Your role will leverage data-driven insights and innovative approaches to drive deep engagement with our journalism, improve operational efficiencies, and maximise subscription revenue. You will manage multi-channel campaigns aimed at winning back lapsed users, enhancing long-term retention, and preventing churn to build loyalty across our digital platforms.

Key responsibilities include mapping personalised customer journeys across multiple channels (email, website, app) to enhance reader engagement and subscription retention, owning the CRM calendar aligned with product launches and promotional periods, utilising customer data for effective audience segmentation, tailoring messaging and offers based on reader preferences and lifecycle stages, implementing cross-channel lifecycle campaigns including onboarding, premium upgrades, and win-back flows, conducting A/B tests to optimise personalisation strategies, and collaborating closely with Marketing, Commercial, Product, SEO, Tech, and Data teams to align initiatives with business goals.

Experience
Previous experience within a media, digital publishing, or newspaper environment is highly preferred, especially with a strong understanding of a subscription-first (B2C) business model.
Proven knowledge of Braze or equivalent enterprise CRM systems, including campaign programming, conditional logic, A/B optimisation, data management, and subscriber-level insights.
Strong grasp of core subscription metrics such as Churn, LTV, CAC, and Trial Conversion Rate, with the ability to use data to inform lifecycle design and drive habit-forming user behaviour.

About you
Highly organised with meticulous attention to detail.
Ability to interpret results and communicate insights effectively to stakeholders.
Comfortable working in ambiguous environments and creating processes to drive progress.
Results-driven marketer with proven quantitative and analytical skills.

Qualifications
Relevant qualifications or certifications in marketing, CRM, data analytics, or related fields are advantageous but not explicitly required. A strong practical understanding of CRM lifecycle management and subscription marketing is essential.