Location
Hybrid – Manchester, Leeds, or London, 3 days on site per week, 2 days remote.

Hours
Full Time

Salary
From £50,000

About the Role
The Data Automation Manager will have end-to-end ownership of the Salesforce tools that support customer engagement and commercial activity across the business, including Marketing Cloud, Data Cloud and Personalization. Together, these form the Salesforce ecosystem used to manage customer data, automation and multi-channel journeys. The role leads a small specialist team of Data Automation Leads, setting clear direction, building technical capability and ensuring the team has the right processes, controls and shared knowledge in place. As part of the team responsible for the Single Customer View, the role ensures reliable data flows in and out of the Salesforce ecosystem, supporting good data hygiene and clean customer records for targeting, segmentation, journey delivery and reporting. This role combines technical depth, delivery discipline, people leadership and commercial understanding to strengthen the data foundations behind customer engagement and wider business decision-making.

Key Responsibilities
Set the strategic direction for how the Salesforce ecosystem powers customer communications across channels. Maintain and enhance the Single Customer View, supporting good data hygiene and accurate, timely data flows into the Salesforce ecosystem for targeting, segmentation and reporting. Ensure internal systems connect smoothly with the Salesforce ecosystem, providing solution design input and making sure data, events and logic support secure, real-time and multi-channel journeys. Oversee data pipelines, automations, change controls and delivery guardrails so journeys, triggers and audience logic remain consistent, compliant and safe. Lead, support and develop the Data Automation team, helping to reduce key-person dependency through mentoring, documentation, knowledge-sharing and clear technical guidance. Embed practical governance, documentation and handover processes so changes are easier to manage and technical knowledge is retained within the team. Work closely with CRM, Commercial, Data Insights, Analytics and Salesforce DevOps teams to support journey orchestration and measurement. Enable personalisation at scale by putting the right data, rules and platform capabilities in place. Identify opportunities to simplify processes, automate manual tasks and improve how data and platforms are used across the customer lifecycle. Support reliable reporting and dashboards that help teams self-serve and make informed decisions.

Experience
- Strong hands-on experience with Salesforce Marketing Cloud, including Content & Automation Studio, Journey Builder, SQL query, Cloud Pages and AMPscript
- Solid understanding of the wider Salesforce ecosystem, including Data Cloud, MCP/Personalization and Salesforce Service Cloud exposure
- Confident working with SQL, data structures, integrations, Snowflake or similar data platforms
- Experience of change management, delivery governance, documentation and knowledge transfer in a technical or data-led environment
- Experience working within technical guardrails, with a focus on data quality, security awareness and safe-to-send practices
- People management experience, with the confidence to lead, coach and build technical capability within a small specialist team
- Experience in CRM, data automation or marketing technology within data-led teams
- Able to deliver personalisation at scale using data and platform capabilities
- Comfortable creating and using reporting and dashboards to support self-serve insights
- Strong analytical and problem-solving skills, with the ability to turn data into clear actions
- Highly organised, with strong attention to detail and the ability to manage competing priorities
- Clear communicator who can explain technical concepts simply
- Experience working with AI tools such as Einstein or Agentforce is a plus