Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Have you worked in employer branding? If so, great. If not, just ask yourself: can you build a brand from scratch? Write a website? Change your copy to cut through on any social channel? Then, you’re pretty much there. In an age of AI slop, we’re mainly interested in a copywriter who’s devoted to the craft and ready for a rewarding space. At Blackbridge, we build people-first communications to attract top talent for organisations like Amazon, Barclays, BT Group and Skyscanner. It isn’t wildly different to other forms of branding. Just the call to action: instead of ‘drink Coca-Cola’, we’d say ‘come and make Coca-Cola’… or work in their head office. We speak to the candidates and employees of these big blue-chips, thousands at a time, across their social channels, out of home, at events – just like any other form of integrated marketing. But we’re specifically looking for specialists in branded, internal and social communications. We need a copywriter whose passion is building bulletproof playbooks, then nailing that signed-off creative across social channels and career websites. You need to be a tone of voice expert, convinced you can outwrite Claude. Because we are too. You’ll consider campaign strategy and brand guidelines, and there will be some opportunity to do conceptual creative. But mostly, we need a purist. Someone who says, “First and foremost, I’m a crafter of copy. A student of syntax. An academic of knowing my client’s audience.” Working with our Head of Copy, you’ll ensure everything we write is right first time. Or second. But the aim is to ensure it’s not much more than that. Because that’s what wins our agency awards, year after year. As an employee-owned agency, we take pride in being as precise as we are passionate. Because we all share in the profits in the end.

Experience
Experience in employer branding or brand copywriting is highly desirable but not essential. A strong passion for the craft of copywriting and the ability to adapt tone and style across multiple channels is required.

About you
You are a tone of voice expert and a purist in copywriting. You have a deep understanding of audience and syntax, and you are confident in delivering clear, compelling, and precise copy. You thrive working collaboratively with creative teams and are motivated by producing award-winning work. You are adaptable, detail-oriented, and passionate about building strong brand communications that resonate with candidates and employees alike.

Qualifications
There are no formal qualification requirements specified, but a background in copywriting, marketing, communications or related fields will be advantageous. A commitment to continuous learning and mastery of the craft is essential.