Location
London, Bloomsbury - Hybrid working with flexible office hours and up to five weeks of remote working per year.

Hours
Full Time

Salary
Competitive salary (details not specified)

About the Role
At Wonderbly, our mission is to connect the world through the magic of personalised storytelling. We create beautifully crafted books that inspire boundless self-belief in children and celebrate love in all its forms. With over 10 million readers worldwide, we are an award-winning brand and part of the Penguin Random House group, operating at the intersection of print-on-demand, personalisation, and direct-to-consumer e-commerce.

As a Digital Content & Optimisation Executive, you will be part of the Keepsake squad, responsible for our baby, family, and adult gifting range. Your role is to ensure the experience on wonderbly.com reflects the quality of our personalised books by creating pages that engage visitors, answer their questions, and make purchasing easy.

You will set up and optimise product pages and journeys for new Keepsake titles, manage content publishing, build and analyse A/B tests, and use analytics to understand user behaviour and improve conversion. This role offers real ownership and close involvement in decision-making within a small, dynamic team.

Benefits include flexible working, private healthcare, a personal training and development budget, a dog-friendly studio, and regular team events.

Experience
- Experience working in ecommerce, ideally direct-to-consumer (D2C).
- Familiarity with ecommerce platforms.
- Experience working with CMS platforms such as Prismic, Contentful, Shopify, or similar, with a strong focus on accuracy.
- Comfortable using analytics tools and able to extract actionable insights from dashboards.
- Experience or strong familiarity with A/B testing and experimentation.
- Experience working in a small or fast-moving company where roles overlap.

About you
- Genuinely curious about online consumer behaviour and motivated by data-driven decision making.
- Detail-oriented with a strong focus on quality in copy, creative, categories, pricing, and layouts.
- Proactive communicator who collaborates effectively and keeps stakeholders informed.
- Adaptable and comfortable working in a dynamic, fast-paced environment.
- Brings curiosity, courage, and kindness to the role.

Qualifications
No specific qualifications are listed; however, relevant ecommerce and content management experience is essential.