Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Are you ready to shape the future of digital marketing at Amazon? In this role, you'll drive our mission to build the Amazon brand through innovative, measurable, and high-impact cross-channel campaigns and holistic digital strategy development. The Digital Media Specialist will focus on programmatic media buying and YouTube campaign management, with expertise in DV360. You will partner with communications planning teams to deliver the programmatic component of their campaigns, working closely with external agencies and internal teams to execute best-in-class programmatic advertising.

Digital Media Specialists help develop and implement programmatic best practices that accelerate the team's capabilities and competencies in this channel. You will execute YouTube campaigns using DV360, leveraging 1st, 2nd, and 3rd party data and engage with internal creative, campaign, and media teams to implement best practice campaigns.

You will work closely with the Digital Media Manager, MODE Team Lead, wider XCM media planning team, and Amazon DSP Team to evolve programmatic capabilities across key strategic pillars, developing use across existing and emerging programmatic channels and improving measurement capabilities with on-platform measurement and 3rd party tools.

A typical day includes reviewing live EU campaigns in DV360, optimizing performance, collaborating with agency partners and internal teams on campaign pacing and creative performance, developing programmatic strategies for upcoming brand campaigns, building new campaigns with precise audience targeting, analyzing campaign performance using brand lift studies and Nielsen data, documenting programmatic best practices, and preparing for upcoming agency calls.

You will be part of the MODE (Media Operations, Data & Execution) team within the EU XCM (Cross-Channel, Cross-Country Marketing) Media team, contributing to building the Amazon brand through innovative and measurable cross-channel campaigns.

Experience
- Strong experience working with external partners/agencies on programmatic media campaigns, specifically DV360 and YouTube
- Deep knowledge of programmatic buying platforms (DV360, ADSP, TTD), campaign management tools, and YouTube advertising ecosystem
- Proven track record delivering high quality programmatic campaigns in dynamic environments, focusing on brand and upper funnel activity with full-funnel campaign knowledge
- Excellent understanding of programmatic media measurement including platform brand lift studies, 3rd party measurement tools (Nielsen), incrementality measurement, and measurement best practices
- Strong quantitative and analytical skills, including budget management and real-time campaign performance analysis
- Good documentation skills with ability to build clear post-campaign analysis narratives
- Advanced proficiency in Excel and Word

About You
- Self-motivated and flexible in dynamic working environments
- Bias for action in a fast-paced, sometimes ambiguous environment
- Great oral, written, and presentation skills
- Passion for learning, including AI tool proficiency
- Media agency or in-house media experience preferred
- Good knowledge of working with influencer-focused creative

Qualifications
- Bachelor’s degree or equivalent