Location
London
Hours
Full Time
Salary
Competitive, based on experience
About the Role
Living Things is one of the fastest-growing drinks brands in the UK, with listings in every major grocer, the best independents, and 20+ international markets. Less than three years into our mission to make soft drinks that are delicious and guilt-free, we are expanding our team.
We are seeking an experienced Field Sales Representative to drive Living Things' presence across London. You will own your territory end to end — opening new accounts, growing existing ones, and getting our products into the hands of drinkers across on-trade, off-trade, and events.
This is a hands-on, target-driven role for someone who thrives on the hustle of field sales and wants to help build a brand from the ground up in a new market. You will spend your days out in the field, building relationships face to face, with real ownership over how the market develops.
Key responsibilities include:
- Opening and growing accounts across on-trade (bars, restaurants, cafés, hotels) and off-trade (supermarkets, convenience stores, independents, off-licences)
- Owning your territory by planning routes, managing a call cycle, and consistently hitting distribution and sales targets
- Building strong, lasting relationships with buyers, managers, and owners across the city
- Representing Living Things at events, festivals, and sampling activations to bring the brand to life for new drinkers
- Securing listings, driving rate of sale, and negotiating visibility, displays, and promotions in-store and on-premise
- Feeding back market insight — competitor activity, pricing, and opportunities — to help shape our strategy
- Keeping accurate records of accounts, orders, and activity in our CRM system
Experience
Minimum 2 years' field sales experience, ideally in drinks, FMCG, or hospitality.
Proven track record of hitting targets and opening new accounts.
Deep knowledge of the London on- and off-trade scene is a strong advantage.
About you
Self-motivated and highly organised with the ability to run your own territory with minimal oversight.
Confident, personable, and genuinely great with people.
Full driving licence.
Nice to have
- An existing network of trade contacts across London's bars, shops, and hospitality scene
- Experience launching a brand or product in a new market
- A real passion for drinks, hospitality, and brand building
Qualifications
No formal qualifications required beyond relevant experience and a full driving licence.
Living Things






