Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Financial Services is Natterbox's primary target vertical, spanning banks, fintechs, payments, and insurance customers. This role provides a dedicated commercial voice within marketing for this vertical, owning Financial Services positioning, messaging, and campaign execution end-to-end. Reporting to the Global Marketing Director, this hands-on, individual contributor role requires turning vertical strategy into live campaigns, content, and sales enablement without reliance on a team. You will own demand generation execution across inbound, outbound, paid search, events, content, and webinars aligned to SQL and pipeline targets. Maintaining the Financial Services ICP and segment targeting, you will focus campaigns on banks, fintechs, payments, and insurance accounts most likely to convert, tracking and reporting marketing-sourced and influenced pipeline while managing the marketing budget for the vertical.

You will own Financial Services-specific go-to-market strategy, positioning, messaging, and competitive differentiation, keeping it current with evolving product and regulatory landscapes. Working closely with Product Marketing, you will translate new product capabilities into relevant messaging and own sales enablement materials including battle cards, competitive intelligence, objection handling, and pitch materials tailored to the vertical’s buying concerns such as compliance, security, and resilience. As the primary marketing contact for Financial Services sales reps, you will provide daily input on messaging, positioning, and deal support.

In addition, you will lead the Financial Services content strategy, including case studies, thought leadership, webinars, and executive profiling to build credibility with regulated-industry buyers. Collaborating with the Customer Marketing Manager, you will support advocacy and reference programs to aid retention and expansion. You will ensure the Natterbox brand and website content clearly and credibly address Financial Services buyers.

You will also lead strategy and priorities for Financial Services-focused events, including sponsorships such as CX BFSI Exchange Europe, managing planning through execution and follow-up. While other marketing colleagues may own specific supplier or event partner relationships, you will work closely with them to ensure Financial Services requirements, messaging, and standards are integrated into partner planning and delivery, flagging any risks or gaps that could impact outcomes.

Experience
- 5+ years in B2B SaaS or technology marketing with hands-on accountability for campaign execution and pipeline contribution
- Experience marketing to or working within financial services, fintech, banking, payments, or insurance with credibility addressing regulated-industry buying concerns
- Proven demand generation execution running campaigns across paid, content, events, and webinars against SQL targets
- Product marketing experience translating product capabilities into positioning and messaging for a specific vertical
- Experience collaborating directly with sales teams on enablement, messaging, and deal support

About You
- Vertical fluency: deep understanding of commercial and buying pressures in financial services and ability to speak credibly to them
- Hands-on execution: comfortable building campaigns, writing case studies, and drafting sales materials, not just planning
- Commercial acumen: ability to connect marketing activity to pipeline and revenue outcomes and communicate clearly
- Salesforce literacy: proficient in campaign attribution and opportunity data to track vertical contribution
- Strong content and editorial judgement for regulated-industry audiences, capable of producing high-quality materials
- Ability to move quickly while maintaining high standards on all external communications to Financial Services customers and prospects

Qualifications
- Desirable familiarity with CCaaS, Voice AI, or contact centre technology landscape
- Experience with ABM platforms, intent data tools, or advanced lead scoring models
- Hands-on knowledge of Pardot (Marketing Cloud Account Engagement) or equivalent marketing automation tools
- Awareness of financial services regulatory or compliance considerations relevant to marketing communications