Location
London with international travel as required, primarily focusing on the U.S. market.

Hours
Freelance role with flexible hours, including the ability to work outside standard hours when necessary.

Salary
Competitive freelance rate, commensurate with experience.

About the Role
IMMEDIATE START Lead the planning and execution of brand activations across key international markets, with a strong focus on the U.S. This role is responsible for in-real-life experiences including retail moments, pop ups, fashion events, influencer initiatives, and cultural campaigns that drive brand awareness, social engagement, and sales. The ideal candidate has a strong fashion background targeting Gen Z consumers and thrives in a fast-paced environment. You will translate brand strategy into impactful consumer experiences while ensuring all activations remain on-brand and within budget.

Key responsibilities include managing activation timelines, budgets, production schedules, and vendor relationships with external companies; leading end-to-end delivery of campaigns, pop ups, retail activations, experimental events, and influencer partnerships; adapting global concepts for regional relevance; collaborating globally with Heads of Brands, social, PR, E-commerce, and Merchandising/trading teams to ensure integrated execution; negotiating contracts and managing external partners to meet objectives and budgets; maintaining a network of contacts/agencies/freelancers for multiple projects; tracking KPIs such as brand engagement, earned media, social reach, on-site traffic, and ROI; delivering post-campaign analysis and recommendations; and monitoring industry trends, competitor activity, and emerging cultural opportunities.

Experience
- Minimum 5 years’ experience in brand activations, experimental marketing, events, or partnerships within fashion or lifestyle Gen Z brands.
- Proven experience managing international campaigns and events.
- Strong project management and budget management skills.
- Experience working with agencies, production partners, and creative teams.

About you
- Excellent internal communication skills across wider business teams.
- Strong understanding of the Jaded brand DNA.
- Ability to work flexible hours and travel internationally when required.
- Thrives in a fast-paced environment and can translate brand strategy into consumer experiences effectively.

Qualifications
No formal qualifications specified; however, relevant experience and a deep understanding of brand activations within the fashion/lifestyle sector are essential.