Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Recurly, the leading subscription management platform, empowers businesses to Get Ahead of What's Next by driving subscriber growth, optimizing revenue, and delivering seamless experiences. Trusted by leading brands worldwide, we are a high-growth company in an explosive industry. We are seeking a Global Marketing Manager with 3-5 years of experience to lead integrated demand generation and ABM campaigns across global markets, primarily focusing on AMER with support for EMEA.

In this role, you will collaborate cross-functionally with sales, demand generation, partner, and product marketing teams to execute multi-channel programs that generate pipeline, accelerate deals, and strengthen Recurly's global presence.

Key Responsibilities
Campaign Management
Build and execute integrated, multi-channel marketing campaigns aligned to market segments and target personas to drive leads, MQLs, and pipeline creation. Utilize AI tools to accelerate campaign development—from content creation and copy iteration to audience segmentation and launch readiness—reducing time-to-market without sacrificing quality. Monitor, measure, and optimize campaign performance using KPIs and data-driven insights, leveraging AI-powered analytics to identify trends and optimization opportunities. Align campaigns with in-person events in partnership with the events team and present clear performance recaps to internal stakeholders. Partner with content, partner marketing, product marketing, sales, and customer success teams to ensure marketing and sales alignment from campaign kickoff through close. Develop and maintain compelling customer journeys across digital channels including email, social, web, content syndication, third-party webinars, and other engagement vehicles. Map content story arcs to target personas and orchestrate tactics, assets, and messaging aligned to buying stages. Ensure accurate lead capture in Salesforce and Marketo in partnership with Marketing Operations and Revenue Operations teams; forecast, track, and report results against goals.

ABM Execution
Design and run full-funnel ABM campaigns using email, paid ads, and outbound strategies guided by intent data to engage key accounts across pipeline stages. Collaborate closely with sales to develop account-specific marketing plans that accelerate deal velocity. Support EMEA regional marketing needs by tailoring messaging and programs to local buyer personas and market nuances.

Events
Own logistics and execution for EMEA events including trade shows, conferences, dinners, and webinars—managing vendor coordination, booth operations, attendee experience, and post-event follow-up. Play a supporting role for AMER events, partnering with the broader team on execution as needed. Ensure event activity is integrated with campaign strategy to maximize pipeline impact before, during, and after each program.

Budget and Operations
Manage campaign and event budgets, vendor relationships, and timelines to ensure cost-effective, on-schedule execution. Proactively engage stakeholders to secure buy-in and keep projects on track.

Experience
3-5 years of experience in B2B demand generation, campaign management, or field marketing, preferably in SaaS, FinTech, or subscription management. Prior agency experience is a plus. Proven track record executing integrated ABM campaigns and multi-channel demand programs that drive measurable pipeline impact. Experience managing event logistics across multiple regions. Comfortable using AI tools to accelerate campaign production, analyze performance, and drive efficient reporting workflows (e.g., Claude, Gemini, ChatGPT). Experience partnering with sales teams to develop and execute marketing plans aligned to revenue goals. Familiarity with global markets and ability to adapt campaigns for US and EMEA audiences. Proficiency in marketing automation and CRM platforms such as Marketo, Salesforce, 6sense, or Demandbase. Strong project management skills with the ability to manage multiple campaigns and events simultaneously in a fast-paced environment.

About you
Excellent written and verbal communication skills; comfortable presenting results to internal stakeholders. Data-driven mindset with experience forecasting, tracking, and reporting on campaign performance. Collaborative team player who thrives in a dynamic, high-growth environment.

Qualifications
Bachelor’s degree in Marketing, Business, or related field preferred but not required. Demonstrated ability to leverage AI tools and marketing technologies to improve campaign efficiency and effectiveness.