Head of Individual Giving and Legacies
Location
London, with occasional travel within the UK including to London and Birmingham offices and attendance at events, sometimes during evenings or weekends.
Hours
Flexible working arrangements available.
Salary
£69,722 per annum
About the Role
We are seeking a passionate and strategic Head of Individual Giving and Legacies to lead one of the most impactful areas of our fundraising programme. This pivotal leadership role within Sense’s Fundraising and Marketing team is responsible for developing and delivering individual giving and legacy strategies, which currently generate over 70% of Sense’s voluntary income.
You will lead innovation, insight, and supporter experience—diversifying income streams, driving loyalty, and ensuring every supporter feels valued and inspired. Working closely with senior leaders and your talented team, you will shape how Sense engages with the public, strengthening relationships that transform lives for years to come.
We offer flexible working arrangements and expect occasional travel within the UK, including to our London and Birmingham offices, as well as attendance at events during evenings or weekends.
Key Responsibilities
- Develop and deliver Sense’s Individual Giving and Legacy strategies, growing income through appeals, regular giving, lottery, and legacy marketing.
- Lead, inspire, and develop a high-performing team of fundraising and marketing professionals, fostering creativity, accountability, and collaboration.
- Diversify and grow the individual giving portfolio, driving acquisition, retention, and supporter value.
- Use data and insight to inform strategy, improve efficiency, and enhance supporter journeys.
- Oversee budgets, forecasts, and performance targets to achieve ambitious income goals.
- Cultivate strategic partnerships and manage supplier relationships to maximise ROI.
- Embed a culture of innovation and co-production across the team, encouraging new ideas and continuous improvement.
- Champion the importance of legacy giving across Sense, building understanding and engagement across teams.
- Ensure compliance with GDPR, the Data Protection Act 2018, and Sense’s privacy policies.
About Sense
Sense believes every disabled person should have the opportunity to connect with others and be included in the world. We deliver personalised, creative, and flexible support at every stage of life. Sense is proud to be a disability confident leader.
Working at Sense is rewarding; we offer opportunities to develop skills, knowledge, and careers in a supportive and flexible environment. Benefits include excellent training and development, access to a Group Personal Pension scheme, and generous annual leave entitlement.
Experience
- Extensive management experience in individual giving and legacy fundraising with a proven track record of growth.
- Strong leadership skills with experience developing high-performing teams and driving collaboration.
- Proven experience in strategic planning, budgeting, and performance management.
- Analytical ability and proficiency with fundraising systems, data analysis, and tools such as Power BI or MS Dynamics.
- Desirable experience includes working in the charity or not-for-profit sector and familiarity with multi-channel fundraising campaigns.
About You
You are a confident, creative, and values-driven leader who combines strategic vision with hands-on delivery. You have the passion to engage supporters in Sense’s mission in new and inspiring ways and a commitment to innovation, inclusion, and supporter-centric fundraising.
Excellent communication, negotiation, and stakeholder management skills are essential.
Qualifications
While specific qualifications are not detailed, a strong background in fundraising leadership and relevant experience is expected.
