Location
Remote within Europe with quarterly team gatherings and occasional workshops

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Join Hilo by Aktiia, a venture-backed scale-up dedicated to combating high blood pressure, the world’s most common disease causing 18 million deaths annually. Our medically accurate, cuffless, continuous blood pressure monitor is CE Marked and FDA-cleared, built on 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM). As Head of Performance Marketing, you will own Hilo's paid acquisition engine across Meta, Google, and Amazon, managing an annual budget of approximately €7.8M with significant growth expected. You will lead performance outcomes, challenge assumptions, improve measurement, and ensure every euro spent delivers maximum impact. This role requires strong business judgment, deep channel expertise, and a passion for building smarter, AI-enabled workflows. You will collaborate closely with Finance, Brand, and agency partners to optimize CAC models, creative performance, and channel strategy.

Core Responsibilities
Own Paid Acquisition Performance: Manage acquisition performance across Meta, Google, and Amazon; challenge agency partners to deliver best-in-class outcomes; make data-driven investment decisions; own CPA, CAC, and acquisition efficiency targets; identify new growth opportunities and test emerging channels.
Build a Smarter Growth Engine: Develop AI-powered workflows to improve reporting, planning, optimization, and decision-making; automate repetitive processes; continuously improve acquisition function scalability.
Strengthen Measurement & Experimentation: Build and evolve attribution, measurement, and CAC models; establish incrementality testing frameworks; create clear reporting for commercial stakeholders; partner with Finance to enhance marketing efficiency visibility.
Partner Across the Business: Collaborate with Brand to improve creative performance; work with Analytics and Tracking teams to strengthen measurement; coordinate with Finance on forecasting, planning, and budget allocation; influence growth decisions across the wider business.

Experience
- Significant experience owning paid acquisition performance in DTC, subscription, marketplace, consumer internet, or technology businesses
- Proven track record from top-tier companies or teams with strong products
- Deep expertise in Meta advertising and strong understanding of Google acquisition channels
- Experience managing substantial paid marketing budgets
- Demonstrated ability to scale acquisition channels while improving efficiency
- Strong commercial and analytical thinking
- Experience managing external agencies and holding them accountable
- Practical experience using AI tools and workflows to improve marketing performance
- Comfortable operating in fast-moving, high-growth environments

Nice to Have
- Amazon advertising experience
- Subscription or recurring revenue business experience
- Experience in healthcare, medtech, pharma, or regulated industries
- Experience building incrementality testing frameworks
- Familiarity with GA4, attribution platforms, Looker, Metabase, and tag management tools

About You
At Hilo by Aktiia, our values guide everything we do:
- Move the Needle: Focus on impactful outcomes using data and clarity, push boundaries with bold innovation, and hold yourself accountable.
- Move Fast, Learn, Refine: Work with urgency and purpose, treat mistakes as learning opportunities, experiment thoughtfully, and iterate quickly.
- Team First: Prioritize the team, build trust through openness and respect, encourage healthy debate, and own paid outcomes while partnering deeply with brand, data, and finance.

Success Metrics
In your first 30 days: Build understanding of acquisition ecosystem, measurement setup, and growth opportunities; establish trusted relationships; identify immediate performance improvements.
Within your first year: Deliver measurable acquisition efficiency improvements; strengthen measurement and experimentation capabilities; build scalable AI-enabled workflows; position the business to confidently scale acquisition investment.