Location
London (Hybrid working pattern: 3 days remote, 2 days in office)

Hours
Full Time

Salary
Negotiable

About the Role
Ogilvy Health UK is seeking a dynamic and trend-savvy Influence Executive to join the PR & Influence team, working primarily with a leading beauty client, L'Oréal. Reporting to the Influence Account Manager, you will be responsible for driving successful influencer marketing campaigns that align with brand objectives, enhancing brand awareness, engagement, and sales through strategic influencer partnerships and social media collaborations. Your role will involve identifying, managing, and nurturing relationships with beauty influencers, content creators, and key opinion leaders to create authentic, on-brand content that resonates with target audiences.

Key responsibilities include managing end-to-end influencer campaigns from outreach and negotiation to content approval and performance analysis, developing creative briefs, coordinating product seeding initiatives, maintaining influencer databases, and tracking campaign performance metrics. You will collaborate closely with social brand teams to amplify campaigns, support product launches and events, monitor trends and competitor activities, and cultivate long-term influencer partnerships. Additionally, you will analyse campaign data to measure effectiveness and optimise future campaigns based on insights.

Ogilvy UK is a world-class agency known for its award-winning creative campaigns and behavioural science expertise, celebrating 75 years of delivering impact at scale. This role offers the opportunity to work within the largest influencer marketing practice globally and contribute to innovative campaigns for prestigious clients.

Experience
1-2 years of experience in influencer marketing, PR, or digital marketing, preferably within the beauty industry.

About you
Strong understanding of social media platforms including Instagram, TikTok, YouTube, and Pinterest, with a keen awareness of beauty content trends. Excellent communication, negotiation, and relationship-building skills. Highly organized with strong project management and multitasking abilities. Creative mindset with an eye for beauty aesthetics, content trends, and storytelling. Passionate about beauty, skincare, and cosmetics. Familiarity with both mass-market and luxury beauty sectors. Experience working with both paid and organic influencer programs.

Qualifications
Proficiency with influencer management tools (e.g., Traackr) and social analytics platforms is preferred. No formal qualifications specified, but relevant experience and skills are essential.