Location
London

Hours
Full Time, Hybrid working pattern (3 days office, 2 days remote)

Salary
Negotiable

About the Role
Ogilvy Health UK, part of WPP, is seeking a dynamic and trend-savvy Influence Manager to join our team dedicated to a large global beauty brand. Reporting to the Influence Director / Influence Business Director, you will lead a team of Influencer Executives and be responsible for driving successful influencer marketing campaigns that align with brand objectives. This role involves managing influencer campaigns end-to-end, including identification, implementation, oversight, and reporting. You will maintain an updated influencer database and stay informed about cultural trends and customer attitudes to ensure impactful results.

Key responsibilities include developing and implementing comprehensive influencer marketing strategies, managing influencer relationships and negotiations, overseeing campaign execution from ideation to performance analysis, and ensuring compliance with advertising standards. You will utilize data-driven insights to optimize campaigns and stay ahead of trends in social media and the beauty industry. Passion for beauty, skincare, and cosmetics, along with familiarity with both mass-market and luxury sectors, is essential.

This is an exciting opportunity for a self-motivated, ambitious individual with strong social media interest, relationship-building skills, and stakeholder management experience to contribute to best-in-class influencer programs integrated into wider marketing strategies.

Experience
5-6 years of experience in influencer marketing, talent management, or digital brand marketing.
Proven track record managing influencer campaigns from strategy through execution.
Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, Snapchat, and emerging platforms.
Experience working with both paid and organic influencer programs.

About you
Self-motivated, ambitious, and action-oriented with a positive "can-do" attitude.
Excellent relationship management, negotiation, and communication skills.
Strong analytical and organizational skills with attention to detail.
Passion for beauty, skincare, and cosmetics.
Ability to integrate digital and social media into campaigns effectively.
Creative mindset with the ability to identify and leverage cultural and social trends.
Ability to manage clients, internal teams, and projects to ensure timely and strategic alignment.

Qualifications
Familiarity with influencer marketing tools and platforms (e.g., Traackr).
Deep understanding of social media platforms including Instagram, YouTube, TikTok, and emerging channels.
Knowledge of advertising standards and disclosure regulations (ASA, FTC, etc.) is desirable.