Location
London, City of

Hours
Full Time

Salary
Competitive, based on experience

About the Role
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors - Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together - foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

EG Media & Sponsorships is seeking a media expert to join the Strategy & Integrated Planning & Agency Management team, owning the end-to-end media process in the UK, France, Sweden, Denmark, and Norway for Expedia Group brands. In this role, you will act as the market media lead, overseeing media agency relationships and partnering closely with the in-house digital team to develop local strategies, plans, and executions that deliver against brand and business objectives. You will be accountable for the effective delivery of all media activity in market.

You will brief the local media agency on campaign requirements and oversee the development of local market strategies, ensuring alignment with global media direction. A key part of the role is integrating the in-house digital team into the strategy and planning process so that activity across channels is cohesive, connected, and measured as one. You will be responsible for flawless execution, optimisation, and reporting of media activity, and for representing your market in global workstreams.

As part of the Media & Sponsorships Strategy & Integrated Planning function, this role will work closely with the Sponsorship team to ensure media and sponsorship activity is fully integrated and maximises the reach and impact of the brand's investment. You will also collaborate closely with the Strategy, Insight & Optimisation team to ensure that data, evidence, and experimentation sit at the heart of all plans, with clear measurement frameworks and learning agendas that drive continuous improvement.

Key responsibilities include:
- Managing day-to-day and strategic relationships with local media agencies, including senior leadership engagement
- Setting clear expectations on ways of working, escalation paths, and decision rights
- Fostering a high-performance partnership balancing challenge and collaboration
- Defining and agreeing KPIs aligned to brand measurement frameworks and holding agencies accountable
- Managing agency invoices, accruals, and non-working costs
- Supervising development of local market media strategies and detailed channel plans
- Coordinating in-house digital channel leads to integrate tactical recommendations
- Acting as the primary market contact and voice, surfacing local opportunities and risks
- Overseeing end-to-end media planning and activation, ensuring timely and quality delivery
- Ensuring robust measurement strategies and translating reporting into actionable insights
- Driving test and learn agendas and embedding learnings into future planning

Experience
4+ years in a media-related role within an agency or client team.
Established understanding of media agency operations.
Deep knowledge of media market dynamics and broad understanding of media channel capabilities.

About you
Excellent communication, analytical, and problem-solving abilities.
Strong consultative and stakeholder management skills with the ability to influence at all levels.
Assertive with strong organisational skills and ability to prioritise multiple assignments and drive them to completion.

Qualifications
No specific qualifications required beyond relevant media experience and skills.