Location
London, Haig House hub with a minimum expectation of two days per week working in person and flexibility for remote working when not on site.

Hours
Full time (hours not specified)

Salary
£36,863 per annum

About the Role
Legacy giving sits at the heart of long-term impact, and this role is about shaping how thousands of supporters choose to leave a lasting mark. As a Legacy Marketing Officer, you will design and deliver thoughtful, insight-led supporter journeys that feel personal, meaningful, and well timed, even at scale. From first interest through to long-term engagement, your work will ensure supporters feel informed, valued, and connected to the difference they can make. This role blends creativity with structure, bringing strong ideas to life through well-planned campaigns that genuinely resonate.

You will be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life. Working across a busy, collaborative fundraising environment, no two days will look the same. A key part of your work will be turning strategy into action by building campaigns, shaping messaging with agency partners, and ensuring everything is delivered on time, on budget, and to a high standard.

You will use insight and performance data to understand what is working, what isn’t, and where there is opportunity to improve, always refining journeys to perform better for supporters and income growth. Equally important is ensuring in-memory giving is handled with care, sensitivity, and clarity, supporting some of the most important moments in a supporter’s relationship with us.

This role suits someone who enjoys bringing order to complexity and building strong relationships across a wide range of stakeholders. You will work closely with colleagues across legacy administration, data, fundraising teams, and external partners to keep everything aligned and moving in the same direction.

There is plenty of room to develop your skills, whether deepening your understanding of legacy marketing, strengthening campaign delivery skills, or building confidence in using insight to shape decisions. If you are motivated by purposeful work, enjoy delivering campaigns that genuinely matter, and want to be part of a team building something long-term and meaningful, this is a space where you can make a real impact.

Fundraising is central to The Royal British Legion’s 10-year strategy, with investment in people, skills, and ideas to drive growth and strengthen support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference. Our fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector-leading charity Lottery. We are investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us and help shape the future of our fundraising and the impact we achieve together.

Experience
Experience in marketing, campaign delivery, or fundraising is desirable. Ability to work collaboratively across teams and with external partners is essential.

About you
You are motivated by purposeful work and enjoy delivering campaigns that genuinely matter. You bring order to complexity and build strong relationships across a wide range of stakeholders. You are confident using insight and performance data to refine supporter journeys and improve outcomes. You are adaptable and thrive in a busy, collaborative environment where no two days are the same.

Qualifications
Specific qualifications are not stated; however, relevant marketing, fundraising, or communications qualifications would be advantageous. A commitment to ongoing professional development is encouraged.