Location
The Crown Estate, London

Hours
Full Time

Salary
Negotiable

About the Role
This is an exciting opportunity to help shape and deliver high-impact B2B marketing across The Crown Estate’s Urban portfolio, using insight, creativity and commercial focus to drive customer demand, support leasing performance and long term value creation. Aligned to the Urban strategy, the role is accountable for creating marketing activity that helps drive demand, supports leasing pace and delivers measurable commercial outcomes against agreed KPIs. Working closely with internal and external teams, you will turn leasing priorities into forward-thinking, compelling marketing that elevates our assets, engages target customers and supports delivery of the Urban business unit strategy and respective business plans. You will also support the management of B2B marketing budgets, agency relationships and performance reporting, ensuring activity is commercially focused, insight-led and aligned to brand, purpose and values.

Context of Opportunity / Main Accountabilities
This role plays an active role in delivering the Urban business strategy by creating compelling, commercially focused B2B marketing across core assets helping to build demand, strengthen customer engagement, support leasing performance and deliver measurable commercial outcomes. Key accountabilities include:
- Creating, managing and delivering B2B marketing plans that support workplace, retail and hospitality leasing objectives and wider Urban business priorities.
- Working closely with Retail, Hospitality and Workplace leasing teams to drive demand and support leasing and commercial performance by leading the creation and delivery of marketing assets.
- Building strong relationships with agency partners, agents and internal stakeholders to deliver effective, high-quality marketing materials and campaigns.
- Managing budgets for core leasing activity, reporting spend vs forecast monthly to Senior B2B Marketing Manager, ensuring activity is planned, forecast and reviewed effectively.
- Measuring marketing effectiveness, demonstrating return on investment and supporting continuous improvement.
- Collaborating with property management, asset management and leasing teams to ensure void sites and sites impacted by SEP works are dressed creatively aligned to agreed hoarding and vinyl portfolio plans.
- Coordinating workplace, hospitality and retail trade events, collateral and membership activity across relevant industry platforms and programmes.
- Supporting Marketing Engagement B2B Manager on leasing events and building launches.

Our Offering / Benefits
As well as a competitive salary, pension and performance-related bonus offering, we provide a wealth of benefits including flexible working, market-leading family policies, shopping discounts in the West End, private healthcare, life and critical illness cover, and 28 days holiday with the option to buy more. We value work-life balance and wellbeing, enabling you to be your best self at work.

Experience
- Proven experience in B2B marketing within the real estate sector, with strong understanding of workplace, retail, hospitality leasing and property marketing.
- Strong understanding of leasing dynamics across retail, hospitality and office sectors, and how marketing drives occupancy, demand and income.
- Good understanding of target customers across hospitality, retail and workplace sectors.
- Strong awareness of the competitive landscape, trends and emerging opportunities.
- Proven track record delivering B2B leasing marketing campaigns, ideally within London real estate.
- Experience managing agencies, marketing budgets and multiple workstreams effectively.
- Excellent project and event management skills, including delivering trade shows, exhibitions, launches or similar activity.

About You
- Strong stakeholder management skills, confident working across a matrixed organisation and influencing colleagues at different levels.
- Strong writing and communication skills, able to translate complex issues into clear messages for different audiences and channels.
- Good understanding of the latest marketing techniques, trends and market activity.
- Strong analytical skills, able to use insight and performance data to inform decisions and improve commercial outcomes.
- Strong attention to detail, good judgement and ability to balance pace, quality and effective decision-making.
- A collaborative, purpose-led approach, committed to delivering marketing activity that supports long-term value for customers, communities, partners and the wider nation.

Qualifications
No specific qualifications are stated; however, relevant marketing experience and skills as outlined above are essential.