Location
London (attendance at the London office 3 days a week required)
Hours
Full Time
Salary
Competitive, commensurate with experience
About the Role
Square Enix is a leading publisher of entertainment content, known for iconic franchises such as Final Fantasy, Kingdom Hearts, Dragon Quest, NieR, Life is Strange, and Just Cause. Our mission is to create and deliver experiences that resonate deeply with the hearts and minds of our players. Working within the EMEA Marketing Development team, the Marketing Manager for launch (frontline) titles plays a crucial role in the development and execution of Go To Market plans for selected titles at an EMEA level. This is a generalist marketing position within a small, tight-knit team. The ideal candidate will be an all-rounder with a clear understanding of the building blocks of a great marketing campaign including creative, paid media, social, influencer, localization/versioning, and retail. You will take strategic plans from our Global Marketing team and turn them into successful go-to-market executions. You will thrive in a busy and collaborative work environment and have strong communication skills across functional and geographical boundaries. You will work closely with a variety of internal teams and external partners and be a project management rockstar capable of balancing multiple tasks in a fast-paced environment.
Experience
- 3-5 years in a generalist videogame marketing role, focusing on integrated multi-market campaign management across EMEA
- Experience working with major gaming platform holders (PlayStation, Xbox, Nintendo, Steam, Epic Games Store) highly desirable
- Experience managing external creative, media, influencer, or localization agencies
- Experience briefing and reviewing creative marketing assets including trailers, social content, and digital advertising materials
- Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously
- Proficiency in marketing analytics tools and platforms
- Strong budget management skills including budget phasing, agency scoping, purchase orders, and invoice tracking
About you
- Excellent communication, intercultural, and interpersonal skills
- Demonstrable creative thinking and problem-solving abilities
- Strong understanding of social media platforms, trends, and best practices
- Experience with influencer relations and managing influencer programs
- Passion for Square Enix IP and video games with a strong understanding of the current gaming and entertainment landscape
- Ability to work collaboratively across teams and geographies
- Bonus: Dream of riding a Chocobo
Qualifications
- Marketing degree desirable
- Understanding of JIRA is a plus
- Japanese language proficiency is advantageous

