Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
The Merchandiser at Freddie’s Flowers plays a vital role in maximising commercial performance across subscription and gifting services in both the UK and Germany. You will be the key link between the Flowers, Creative, Ops/Buying, Marketing, and Commercial teams, ensuring the optimal product mix, pricing, and promotional strategy. Your responsibilities include overseeing flower range planning, managing the product calendar, setting pricing strategies, and driving growth through add-ons and shop purchases. You will also manage peak period trading to maximise net revenue, optimise the gifting range for seasonal peaks, and handle visual merchandising and weekly trading to maximise net profit. Additionally, you will produce detailed performance reports and use data-driven insights to inform future strategies, ensuring Freddie’s Flowers continues to flourish and delight customers.

Experience
- Proven experience as a Merchandiser, Trader, or similar role, preferably within a direct-to-consumer (D2C) or fast-paced retail business.
- Strong commercial acumen with a track record of sales and margin growth.
- Strong analytical skills with experience in interpreting sales data and generating commercial insights.
- Excellent cross-functional collaboration and stakeholder management skills (Creative, Marketing, Operations).

About you
- Commercially minded and data-driven.
- Collaborative team player with excellent communication skills.
- Comfortable working in a fast-paced, evolving environment.
- Detail-oriented with strong organisational skills.

Qualifications
- Experience in a subscription or gifting-focused business is desirable.
- Familiarity with floral or perishable goods merchandising is a plus.
- Experience creating and managing a product calendar is advantageous.