Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Jones Knowles Ritchie (JKR) is a proudly independent branding business founded in 1990. From our origins in packaging to a global presence with over 300 team members across the UK and USA, we build and deliver brands across the entire consumer experience. Our mission is to inspire brands and people to be their true selves — to be brave, tenacious, and authentic — because that is how brands become truly distinctive.

We are seeking a Mid/Senior Copywriter to join our Copywriting team on a 12-month fixed term contract starting late September/October 2026. This role is ideal for an experienced brand writer who believes in the power of words to build distinctive brands. You will lead creative copy across multiple projects, collaborating closely with Design and Client Services teams to develop compelling verbal identities, shape brand narratives, and bring charisma to every touchpoint.

Working alongside the Creative Director and Senior Copywriters, you will help set the creative standard for verbal identity, champion the role of copy throughout the creative process, and work directly with clients to challenge briefs, evolve ideas, and create work that moves brands forward.

Key responsibilities include:
- Leading the creation of compelling brand narratives, verbal identities, and creative copy across branding, packaging, campaigns, and digital experiences
- Translating strategy into distinctive creative ideas that bring brands to life through language
- Championing the role of copy throughout the creative process, ensuring words and design work seamlessly together
- Developing and evolving tone of voice systems that flex across channels while remaining true to the brand
- Creating verbal identity guidelines that enable brands to communicate consistently and confidently
- Evaluating existing brand communications and identifying opportunities to strengthen verbal expression
- Adapting copy for different audiences, platforms, and formats while maintaining clarity and impact
- Editing and refining creative work to ensure the highest standards of craft
- Partnering closely with Client Services, Strategy, Design, and Motion teams to deliver integrated creative solutions
- Challenging and interpreting client feedback to achieve stronger creative outcomes
- Facilitating workshops, brainstorms, and creative sessions that inspire fresh thinking
- Contributing creative ideas to pitches and new business opportunities
- Building trusted relationships with clients through confident communication, strategic thinking, and exceptional creative delivery
- Managing multiple projects simultaneously while maintaining quality and meeting deadlines
- Inspiring others through curiosity, creativity, and a genuine passion for language
- Championing excellence in presentation and communication, both internally and with clients
- Encouraging the team to explore emerging trends in language, culture, technology, and consumer behaviour
- Leading with integrity, openness, and accountability to create an environment where great ideas can thrive

JKR is committed to creating an equitable, diverse, and inclusive workplace that reflects and serves the societies we live in. Diversity, Equity, and Inclusion are core business imperatives and a collective responsibility. You will be expected to actively advocate and champion DE+I through your actions and participation.

Experience
- Proven experience as a Copywriter at mid/senior level within a branding or creative agency or leading a brand with a distinctive tone of voice
- A portfolio demonstrating exceptional brand writing across verbal identity, packaging, campaigns, and digital touchpoints
- Strong experience developing tone of voice frameworks and verbal identity systems
- Proven ability to translate strategy into distinctive creative concepts and copy
- Excellent presentation and storytelling skills, with confidence presenting creative work to clients
- Experience leading multiple creative projects simultaneously
- Passion for branding, language, and building iconic consumer brands
- Natural collaborator who enjoys working across multidisciplinary creative teams
- Strong mentoring skills with a desire to develop more junior creatives
- Curiosity about culture, language, and emerging trends that shape brands

About you
You are a collaborative team player who thrives in a creative environment, eager to work alongside two current Senior Copywriters. You bring enthusiasm for language and branding, a strategic mindset, and a commitment to delivering exceptional creative work. You embrace diversity, equity, and inclusion as fundamental values and actively contribute to fostering an inclusive workplace culture.

Qualifications
Relevant qualifications are welcomed but not mandatory; a strong portfolio and demonstrable experience are essential.