Location
London, South Bank Central, United Kingdom

Hours
Full Time

Salary
Negotiable

About the Role
At Kantar Profiles, our market research panels are central to the insights we deliver globally. As Panel Acquisition Marketing Executive, EMEA, you will play a key role in driving the growth and quality of our panel communities across Europe, the Middle East and Africa. This exciting position involves shaping acquisition strategies tailored to diverse markets, connecting with new audiences through innovative, data-driven marketing approaches. You will collaborate closely with local teams, global stakeholders and external partners to ensure sustainable growth, improve campaign performance and enhance member engagement. This role offers the opportunity to make a measurable impact in a collaborative, forward-thinking environment focused on digital marketing, commercial outcomes and analytics-driven decision making.

Key Responsibilities
Lead acquisition marketing strategies across EMEA, adapting activities to local market needs while aligning with regional growth objectives. Manage and optimise a diverse mix of digital acquisition channels including paid search, paid social, affiliate marketing, co-registration programmes, SEO and referral initiatives. Partner with the Global Panel team and local stakeholders to develop recruitment plans and drive panel growth. Monitor, analyse and report on campaign performance focusing on cost efficiency, lead quality, conversion rates and long-term engagement. Identify opportunities to test, learn and scale new channels, partnerships and acquisition approaches. Build and manage strategic affiliate and media partnerships, lead supplier evaluations, commercial negotiations and contract discussions. Own acquisition budgets, forecast volume requirements and track performance against targets. Collaborate with design and content teams to develop landing pages, creative assets, email campaigns and user journeys. Drive website and landing page optimisation initiatives to improve conversion rates. Use reporting and visualisation tools to communicate insights and support data-driven decisions. Champion innovation and continuous improvement to increase efficiency, effectiveness and scale.

About Kantar
Kantar is the world’s leading data, insights and consulting company, combining expertise in human understanding with advanced technologies. Our 30,000 people help the world’s leading organisations succeed and grow. We foster a culture of curiosity, collaboration and continuous learning, encouraging new ideas and experimentation. We are committed to creating an inclusive, diverse and supportive working environment where mental health and well-being are prioritised and where colleagues can thrive.

Experience
Proven experience managing digital acquisition or performance marketing campaigns across multiple markets. Strong knowledge of paid search, paid social, affiliate marketing and broader customer acquisition strategies. Experience working with digital analytics, reporting platforms and performance measurement tools. Ability to analyse complex data sets and translate findings into actionable recommendations. Experience managing budgets, forecasting outcomes and delivering against growth targets. Strong understanding of conversion optimisation and customer acquisition metrics. Excellent stakeholder management and communication skills with confidence to influence and present to diverse audiences. Experience collaborating across international or geographically distributed teams. Proficiency in Microsoft Excel, PowerPoint and reporting tools. Experience with affiliate tracking platforms such as HasOffers is beneficial but not essential.

About you
Commercially aware, analytical thinker with strong problem-solving capabilities and a results-focused mindset. Passionate about digital marketing, commercial outcomes and data-driven decision making. Collaborative team player who thrives in a forward-thinking environment. Confident communicator able to manage multiple stakeholders and negotiate effectively.

Qualifications
A bachelor's degree in Marketing, Business, Analytics or a related discipline, or equivalent professional experience.