Location
London, hybrid working with a mixture of home and office based on role and personal preference.

Hours
Full time, flexible hybrid working model encouraging collaboration and creativity while supporting work-life balance.

Salary
Not specified

About the Role
UKTV Creative is the in-house creative hub delivering best-in-class content across paid, owned, and earned channels. We are redefining creative in a fast-evolving, data-driven, platform-native world, collaborating across marketing, media, and insight to create content that earns attention and moves audiences.

As a Midweight Digital Creative, you will be part of a growing digital-first creative discipline, sharpening your strategic, craft, and performance skills on the path toward senior creative leadership. You will take briefs and reframe them for the platforms people actually scroll through, bringing insight-led ideas, native formats, and performance thinking into everything you create. Your work will make audiences want to watch our content.

This role is for someone who challenges the default, energises those around them, and helps build a creative culture where craft and conversion go hand in hand. You will work closely with production, design, and performance teams in a collaborative, open, and ambitious environment, with regular in-person creative sessions to spark ideas and share best practice.

You will have direct access to performance data, insight, and new tech tools to help your work land and learn fast. Key responsibilities include developing creative variants and test frameworks with media and insight teams, using analytics to identify creative opportunities and optimisation points, and supporting the build of modular, adaptive creative systems that can be iterated and scaled.

Experience
- Proven experience working in a creative or content team, agency-side or in-house.
- Strong portfolio of digital-first, performance-led creative across video, social, and display.
- Proficiency in motion graphics and After Effects for quick-turn social edits.
- Basic animation and platform effects skills.
- Copywriting experience for short-form video and social captions.
- Experience creating or adapting assets for Dynamic Creative Optimisation (DCO) frameworks and A/B testing.
- Confidence using ad platform dashboards or working alongside analysts to interpret creative performance data.

About You
- Deep understanding of digital storytelling and how creative drives action across platforms such as TikTok, Meta, YouTube, Google, and CTV.
- Fluent in content performance principles, from thumb-stopping intros to optimised CTAs.
- Hands-on skills in editing, motion, copy, and platform tailoring using Adobe Suite (After Effects, Photoshop, Illustrator), typography, digital design, and animation.
- Strong visual skills and instinct, able to adapt branding and build compelling decks.
- Understands the balance between brand building and performance.
- Interest in AI, automation, and evolving tech tools reshaping the creative industry.
- Proactive, collaborative, and unafraid to challenge convention.
- Passionate about entertainment, pop culture, and emerging formats.
- Energetic, optimistic, and collaborative mindset, always seeking to improve work and team.
- Uses performance insight to refine creative in real time, iterating based on results.
- Understands how creative effectiveness contributes to KPIs such as view-through rate, CTR, CPA, and conversion.
- Partners closely with Performance Marketing and Media to translate campaign learnings into new creative hypotheses.

Qualifications
Not explicitly specified, but a strong digital creative portfolio and relevant experience are essential.

Additional Skills (Nice to Have)
- Experience with creative automation and dynamic creative optimisation tools (e.g., Smartly.io).
- Knowledge of accessibility best practices for digital content.
- Familiarity with influencer/content-creator collaborations.
- Understanding of paid media metrics and how creative impacts them.
- Experience leading small creative pods.
- Strong grasp of how creative drives audience behaviour at every funnel stage.
- Demonstrated success improving campaign performance through creative optimisation.
- Experience with short-form video experimentation using rapid test-and-learn cycles.