Location
London, primarily based at our HQ and store in Central London (3+ days per week) with hybrid flexibility.

Hours
Full Time

Salary
Competitive salary

About the Role
Wolf & Badger is on a mission to make retail fair. Supporting a community of independent designers globally, we connect customers with ethically sourced fashion, design, home, and beauty through our online marketplace and flagship stores in London, New York City, and Los Angeles. As a scale-up business of approximately 100 people and a Certified B Corporation, social and environmental purpose is at the core of everything we do. We are seeking a resourceful and collaborative PR & Events Manager to drive brand awareness. You will own the day-to-day delivery of our PR strategy and events programme, securing consistent media coverage and delivering memorable, on-brand events across our stores and beyond. You will also support the wider growth of our partnerships and Tastemakers influencer programme. Working closely with our PR and Marketing teams across London and Los Angeles, and store teams in London, LA, and New York, you will play a key role in elevating our brand presence.

Responsibilities
PR & Media Relations
Deliver and develop the PR strategy across key markets, securing consistent media coverage and elevating brand awareness in the UK. Build and maintain relationships with media, journalists, stylists, and key industry contacts; develop and pitch compelling stories across fashion, lifestyle, and sustainability. Manage press office activity including media enquiries, product samples, celebrity dressing, gifting programmes, and press materials. Monitor, analyse, and report on PR performance, maintaining media databases, press lists, industry awards submissions, and other PR resources.
Events
Develop and deliver a calendar of engaging in-store and industry events that drive awareness and community engagement. Plan and execute press, influencer, and customer-facing events including launches, press days, store openings, pop-ups, and brand collaborations. Manage all event logistics, sponsorships, entertainment, guest experience, and on-site delivery, ensuring exceptional brand representation and partnering with our store teams. Track event performance and contribute creative ideas for future activations, partnerships, and branded experiences.
Influencer & Partnerships
Set the strategy for influencer partnership campaigns in the UK. Identify new and relevant influencers and creators. Manage relationships with influencers and content creators including outreach, product gifting, content briefing, negotiation, nurturing relationships, and evaluating performance. Work closely with the Performance Marketing team to activate creator and partnership campaigns. Drive the growth and management of the Wolf & Badger ShopMy program. Help identify and deliver strategic brand partnerships and collaborations with like-minded businesses, working cross-functionally to activate campaigns across organic and paid channels.
Collaboration & Brand Support
Manage the annual PR and Events calendar, ensuring effective planning and execution across all activities. Work closely with internal teams and designer brands to source products, create media opportunities, and deliver marketing assets. Support social content creation, industry research, and marketing initiatives while acting as a brand ambassador at key events.

Experience
Significant experience in PR, events, and brand communications (3+ years), ideally with exposure to influencer marketing and partnerships. Proven success securing media coverage and delivering impactful events. Strong knowledge of PR tools, media relations, and influencer platforms.

About you
Excellent communication, storytelling, organisation, and project management skills. Proactive, collaborative, and comfortable working in a fast-paced environment. Passion for fashion, sustainability, and independent brands.

Qualifications
Not specifically stated, but relevant experience and skills in PR, events, and influencer marketing are essential.