Location
London

Hours
Full Time

Salary
£33,652 - £43,978

About the Role
We are seeking a creative, proactive and organised PR Executive to support the delivery of consumer PR activity for Rail Delivery Group. Working closely with the Consumer PR Manager and the wider PR and Marketing team, you will help plan, deliver and evaluate PR campaigns and press office activity that support National Rail, Railcard and the rail industry’s national marketing objectives. You will develop compelling PR content, build relationships with media contacts, support proactive and reactive PR activity, manage media enquiries, and monitor coverage, industry trends and potential reputational issues. Additionally, you will track and report on campaign performance, using insights to optimise activity and demonstrate results.

Working collaboratively with colleagues and agency partners, you will help deliver integrated campaigns that increase the mental availability and consideration of rail travel, inspire more people to choose the train, enhance the reputation of the rail industry, and drive awareness, consideration and commercial results for Railcard and other marketing initiatives.

Key Responsibilities:
- Support the Consumer PR Manager to develop and deliver the annual consumer PR plans for the rail industry’s National Marketing activity, Railcard marketing and other marketing projects.
- Deliver always-on press office activity and support the planning and execution of upweighted PR campaigns.
- Develop media relationships and cultivate new contacts within consumer media, pitching to journalists to achieve quality positive placements across print, broadcast and online media.
- Research and write press releases, media pitches, inspirational content, customer communications, internal comms copy, briefing documents, Q&As and other campaign content.
- Monitor the media landscape to identify relevant news, trends and opportunities, and track coverage to identify potential reputational issues.
- Capture and evaluate all press coverage, producing monthly reporting of PR activity performance against agreed KPIs for awareness, consideration and commercial targets.
- Support the management of media enquiries and interview requests, ensuring timely and accurate responses.
- Collaborate with agencies and internal teams to align PR activity with wider marketing objectives and industry-wide campaigns.

Experience
- Experience working in a consumer PR role, supporting the delivery of PR campaigns, press office activity and media relations.
- Strong written and verbal communication skills, with the ability to develop compelling content for a range of audiences and channels.
- Experience drafting press releases, media pitches, briefing documents, Q&As and other PR and communications materials.
- Experience building and maintaining relationships with journalists and media contacts, with an existing network of relevant consumer media contacts.
- Experience pitching stories and securing coverage across print, broadcast and online channels.
- Strong understanding of the media landscape and the ability to identify relevant news, trends and opportunities.
- Experience monitoring and evaluating media coverage and producing reports against agreed objectives and KPIs.
- Excellent organisational skills with the ability to manage multiple projects, priorities and deadlines in a fast-paced environment.
- Strong attention to detail and ability to produce accurate, high-quality work.
- Proactive and solutions-focused, with the confidence to take ownership of tasks and identify opportunities to improve results.
- Customer-focused with a genuine interest in PR, communications and consumer marketing.

About you
- An enthusiastic, proactive self-starter who is keen to develop their PR expertise and contribute to the continued growth and success of the PR function.
- Experience working with PR, creative or media agencies is desirable.
- Familiarity with media monitoring and evaluation tools.
- Experience supporting reputation management and reactive communications activity.
- Understanding of the rail, transport or travel sector is advantageous.
- Experience managing budgets, raising purchase orders and processing invoices.
- Membership of, or interest in, professional communications bodies such as the CIPR is a plus.

Qualifications
No specific qualifications are stated as mandatory, but relevant PR or communications qualifications would be beneficial.