Location
London

Hours
Full Time

Salary
£33,652 - £40,000

About the Role
We are seeking a creative, proactive and organised PR Executive to support the delivery of consumer PR activity for Rail Delivery Group. Working closely with the Consumer PR Manager and the wider PR and Marketing team, you will help plan, deliver and evaluate PR campaigns and press office activity that support National Rail, Railcard and the rail industry’s national marketing objectives. Your role will involve developing compelling PR content, building relationships with media contacts, supporting proactive and reactive PR activity, managing media enquiries, and monitoring coverage, industry trends and potential reputational issues. You will also track and report on campaign performance, using insights to optimise activity and demonstrate results.

Collaborating with colleagues and agency partners, you will help deliver integrated campaigns that increase the mental availability and consideration of rail travel, inspire more people to choose the train, enhance the reputation of the rail industry, and drive awareness, consideration and commercial results for Railcard and other marketing initiatives.

Key responsibilities include supporting the Consumer PR Manager to develop and deliver annual consumer PR plans for the rail industry’s National Marketing activity, Railcard marketing and other projects; delivering ongoing press office activity and supporting upweighted PR campaigns; developing media relationships and pitching to journalists to secure positive placements across print, broadcast and online media; researching and writing press releases, media pitches, inspirational content, customer communications, internal communications copy, briefing documents and Q&As; monitoring the media landscape to identify news, trends and opportunities; capturing and evaluating press coverage with monthly reporting against KPIs; managing media enquiries and interview requests; and collaborating with agencies and internal teams to align PR activity with wider marketing objectives and industry-wide campaigns.

Experience
- Experience working in a consumer PR role, supporting the delivery of PR campaigns, press office activity and media relations.
- Strong written and verbal communication skills, with the ability to develop compelling content for a range of audiences and channels.
- Experience drafting press releases, media pitches, briefing documents, Q&As and other PR and communications materials.
- Experience building and maintaining relationships with journalists and media contacts, with an existing network of relevant consumer media contacts.
- Experience pitching stories and securing coverage across print, broadcast and online channels.
- Strong understanding of the media landscape and the ability to identify relevant news, trends and opportunities.
- Experience monitoring and evaluating media coverage and producing reports against agreed objectives and KPIs.
- Excellent organisational skills with the ability to manage multiple projects, priorities and deadlines in a fast-paced environment.
- Strong attention to detail and ability to produce accurate, high-quality work.
- Proactive and solutions-focused, with the confidence to take ownership of tasks and identify opportunities to improve results.
- Customer-focused with a genuine interest in PR, communications and consumer marketing.

About you
An enthusiastic, proactive self-starter who is keen to develop their PR expertise and contribute to the continued growth and success of the PR function.

Desirable
- Experience working with PR, creative or media agencies.
- Familiarity with media monitoring and evaluation tools.
- Experience supporting reputation management and reactive communications activity.
- Understanding of the rail, transport or travel sector.
- Experience managing budgets, raising purchase orders and processing invoices.
- Membership of, or interest in, professional communications bodies such as the CIPR.