Principal, Ads Strategy and Partnerships, EMEA


Location
London
Hours
Full Time
Salary
Competitive, commensurate with experience
About the Role
The Ads Strategy and Partnerships team is responsible for building and executing high-impact strategic partnerships that accelerate Amazon Ads' market positioning across the UK, Europe, the Middle East, and Africa. In this role, you will own the end-to-end partnership lifecycle across major ad platforms, agency holding companies, technical system integrators, and marketing technology providers—from initial opportunity identification through deal structuring and scaled execution across a complex, multi-market region.
You will establish deep, consultative relationships with product and sales leaders within Amazon Ads while serving as the primary strategic interface with external partners operating in the EMEA landscape. You will develop joint go-to-market strategies tailored to the region's distinct regulatory environments, media ecosystems, and advertiser maturity curves.
The role involves architecting innovative commercial structures and driving inorganic growth by unlocking new sources of demand and supply that complement Amazon's core advertising business across both established and high-growth countries. A central focus is developing unique partnership constructs that address the most consequential challenges facing digital advertising in EMEA today, including identity solutions for targeting and measurement within stringent privacy frameworks, differentiated pricing models reflecting Amazon's unique value proposition across diverse currencies and market dynamics, and novel data utilization strategies leveraging Amazon's first-party signals, retail insights, and audience intelligence—all while navigating GDPR, the Digital Markets Act, and evolving national data regulations.
You will work directly with partners to align on media investment strategies, negotiate preferential access to Amazon's ad solutions, and drive enterprise-wide adoption of Amazon's Demand-Side Platform (Amazon DSP), retail media network, and measurement capabilities across the region. Additionally, you will establish strategic alliances to build scalable, integrated advertising technology solutions that embed Amazon Ads within broader enterprise digital transformation programs, meeting partners where they are in terms of regional capability and market readiness.
The role demands a forward-looking posture toward the advertising landscape. You will proactively engage with emerging technology players to assess new trends, forge high-value collaborations, and structure creative commercial agreements that extend and enhance the overall advertising ecosystem. By staying ahead of market shifts—including the rise of data clean rooms, identity resolution challenges, AI-driven media buying, and the region's accelerating shift toward privacy-first advertising—you will enable Amazon Ads to shape industry best practices, disrupt legacy models, and accelerate deal velocity at scale across EMEA.
Experience
- Proven experience influencing internal and external stakeholders
- Demonstrated ability to structure and negotiate complex agreements
- Track record of leading cross-functional groups to orchestrate and successfully complete deals
- Extensive experience operating across the EMEA region with deep fluency in the advertising ecosystem
About you
- Strategic thinker with strong deal-making rigor
- Comfortable operating at the intersection of technology, enterprise sales, and platform strategy
- Ability to translate regional dynamics, including regulatory challenges and emerging media consumption patterns, into actionable partnership frameworks
- Proactive and forward-looking with a passion for innovation in digital advertising
Qualifications
- Bachelor's degree or equivalent required
- MBA preferred
- Fluency in one or more European languages beyond English is a plus

