Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
AWS is seeking a Principal AI Sales Specialist to lead the adoption of AI across the UK Public Sector, focusing on Central Government and Transport. This role offers a unique opportunity to shape the AI go-to-market strategy for some of the UK's most strategically important institutions. You will own the commercial vision for AWS AI services across these segments, working at the intersection of enterprise sales, emerging technology, and public sector transformation.

Key responsibilities include leading complex, high-value AI sales engagements across Central Government departments and transport bodies, developing and executing go-to-market strategies for AWS AI services such as Amazon Bedrock, Kiro, and Quick Suite, and working closely with senior government and transport leaders to position AWS as the AI platform of choice for transforming public services at scale.

You will operate with autonomy to shape strategy, build pipeline, and close impactful deals. Your role will involve driving revenue growth by managing multi-stakeholder sales engagements from opportunity identification through to close across Central Government departments, executive agencies, arms-length bodies, and transport organisations including rail, airports, and ports.

You will identify high-value use cases in areas such as citizen services, national security, border management, infrastructure planning, transport operations, fraud detection, and policy delivery. Applying value-based selling, you will articulate the impact of AI adoption by connecting technology to citizen outcomes, operational efficiency, national resilience, and value for money.

In a competitive market, you will differentiate AWS AI against alternative platforms using commercially creative deal structures that comply with public sector procurement constraints such as G-Cloud and Government Commercial Agency frameworks. You will build and maintain a qualified pipeline, forecast accurately, and report on domain performance including win rates, partner attach, and strategic account progress.

Engaging key partners including government technology ISVs, transport solution providers, systems integrators, and specialist AI companies, you will build an ecosystem that accelerates AI adoption. You will also feed market insights back to AWS product and specialist teams to influence roadmap priorities around data governance, security classification, interoperability, and regulatory compliance.

Collaboration with account teams is essential to bring the right expertise to every customer engagement. Your customers will range from Director Generals and Chief Digital Officers in Whitehall to CIOs at national transport organisations and technology leads across arms-length bodies.

Joining the AWS UK Public Sector Specialist Sales team, you will be part of a group of domain experts who combine commercial rigour with a genuine mission orientation. The team values autonomy, curiosity, and impact, operating independently with world-class technical support and one of the most innovative platforms globally. The UK public sector AI landscape is fast-moving and high-impact, offering a chance to shape how AI transforms public services at national scale.

Experience
- Proven track record in enterprise or public sector technology sales, with demonstrable experience closing complex, high-value deals
- Experience developing detailed go-to-market plans
- Experience in stakeholder management, including influencing executive-level global leaders
- Experience of value-based and competitive selling in a technology context
- Strong commercial acumen, able to structure deals, navigate procurement processes, and build compelling business cases
- Demonstrable interest in artificial intelligence

About you
- High degree of intellectual curiosity with the ability to learn and apply new technical concepts
- Ability to operate autonomously and manage multi-stakeholder engagements
- Strong communication and collaboration skills to work effectively with account teams, partners, and customers

Qualifications
- Preferred experience in the public sector
- Preferred experience selling AI/ML solutions
- Familiarity with AWS AI services
- Experience working in or alongside a specialist sales function
- Understanding of the regulatory landscape for the public sector