Principal Technical Business Development Manager, Application Modernization


Location
London
Hours
Full Time
Salary
Competitive, commensurate with experience
About the Role
The Principal Technical Business Development Manager (Tech BDM) is a specialist role focused on guiding AWS customers to leverage AWS offerings and programs to accelerate the modernization of legacy Windows workloads. You will combine technical expertise and business acumen to earn customer trust and advise on business cases and planning for complex modernization projects. Partnering closely with solution architects, you will support technical assessments and help drive scalable mechanisms, enable sellers, collaborate with sales management, lead go-to-market (GTM) initiatives, and create demand across the EMEA region.
Key responsibilities include owning the GTM strategy and execution for Professional Services Application Modernization offerings, collaborating with Sales, Partners, Marketing, and other specialists. You will leverage your modernization expertise to understand critical customer challenges and enable aligned teams to address them. Leading cross-functional initiatives, you will expand markets and accounts, develop scalable programs to drive adoption, and identify new opportunities. You will set and execute goals to drive long-term growth while meeting or exceeding revenue and non-revenue KPIs. Additional responsibilities include developing program elements, GTM plans, conducting customer briefings, presenting at industry events, and collaborating with commercial and ProServe sales managers.
The role is part of the Application Modernization Center of Excellence, a strategic AWS team dedicated to helping top customers solve technical challenges when migrating legacy Windows applications to cloud-native architectures.
Experience
- Developing, negotiating, and executing business agreements
- Developing strategies that influence leadership decisions at the organizational level
- Working with Core Cloud Technology Services such as Compute, Edge, Hybrid, Security, and Networking
- Go-To-Market, Business Development, Sales, or Consulting experience
- Enterprise Application Modernization and Migration technologies including Mainframe, Serverless, Containers, or Cloud Operations
About you
Proven ability to lead cross-functional teams and initiatives, strong communication and presentation skills, and a passion for driving customer success through modernization. Experience working with large enterprise customers and collaborating with sales and technical teams is essential.
Qualifications
- Preferred: Experience selling to Fortune 1000 or Global 2000 organizations
- Preferred: MBA degree

