Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
The individual selected for this role will own the strategy, development, and delivery of national reputation campaigns across the UK, Germany, and France. This role challenges you to translate real-world business events and audience insights into tactical campaigns with specific goals and measurable outcomes. You will engage Policy teams across multiple locales to integrate our most mature campaigns and deploy advanced AI capabilities to achieve highly localised and effective work across multiple audience layers. The scope and ambiguity are significant, but so is the impact.

You will lead national campaign development across three European markets, owning the campaign lifecycle end-to-end—from identifying insights or business events that trigger campaigns, through stakeholder alignment and vendor briefing, to in-market delivery and post-campaign measurement. You will deliver independently with limited guidance.

Key responsibilities include developing and delivering national reputation campaigns in the UK, Germany, and France by turning insight, data signals, and real-world business events into tactical campaign plans with specific goals and measurable outcomes. You will engage Policy teams across all three locales to integrate policy narratives into campaign strategy, knitting together mature campaigns into coherent cross-functional programmes.

You will manage end-to-end campaign delivery through vendor partners spanning data, production, and media—setting briefs, managing timelines, and ensuring quality output at pace. You will deploy advanced AI capabilities and techniques such as generative AI, audience modelling, and dynamic creative optimisation to produce highly effective, localised campaign assets that resonate across multiple audience layers.

As an expert stakeholder manager, you will navigate complex matrices of internal and external partners, build trust, and drive alignment across competing priorities and timelines. You will use data to inform every stage of the campaign lifecycle: audience identification, message development, channel selection, in-flight optimisation, and post-campaign measurement.

You will balance urgency and importance across a portfolio of concurrent campaigns, making clear prioritisation decisions and communicating trade-offs to senior leadership. Staying at the frontier of AI and marketing technology, you will continuously identify and operationalise new tools and techniques that give the team a capability edge.

A day in the life
You will build and deliver reputation marketing campaigns from insight through to in-market execution across the UK, Germany, and France. You'll brief and manage data, production, and external vendors; coordinate with internal teams to align messaging on sensitive and high-profile narratives; and deploy AI-powered tools for audience segmentation, creative localisation, and dynamic content generation. You will make independent prioritisation decisions across a busy portfolio, communicate trade-offs clearly to senior stakeholders, and use campaign performance data to optimise live activity and inform future strategy.

About the team
Our team strives to identify the persuasive return on investment for every dollar spent. We build marketing plans that persuade core audiences through best-in-class media tactics and measurement methodologies that enable optimisation towards principles and platforms that achieve real-world outcomes. We foster an environment of knowledge sharing and mentorship, supporting career growth by assigning projects that help team members develop into well-rounded professionals capable of handling increasingly complex tasks.

Experience
- Bachelor's degree or equivalent
- Experience owning and driving roadmap strategy and definition
- Experience with end-to-end product delivery
- Experience managing feature delivery and tradeoffs
- Experience as a product manager or owner
- Experience owning technology products
- Experience with product cycles of 6+ months
- Experience in product or program management, product marketing, business development, or technology

About you
- Skilled in influencing senior leadership through data-driven insights
- Experienced working across functional teams and senior stakeholders
- Able to manage feature delivery and tradeoffs effectively
- Knowledgeable in paid media and owned and operated channels (e.g., email, onsite)

Qualifications
- Proven ability to operate independently with limited guidance
- Strong stakeholder management and communication skills
- Passionate about leveraging AI and marketing technology to drive campaign effectiveness