Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Bring global markets products to life through high-impact marketing that drives measurable client outcomes. In this role, you will shape integrated go-to-market campaigns that connect product strategy to client engagement. You will simplify complex concepts into clear, compelling stories across digital, events, and paid media. Partnering closely with product, sales, and marketing teammates across a global organization, you will combine creativity with performance insights to make a visible impact.

As a Product Marketer - Associate in Commercial & Investment Bank Marketing, you will lead end-to-end marketing plans for a portfolio of global markets products and solutions. You will help educate and enable teams with integrated go-to-market programs that combine client engagement and paid media to drive outcomes. Your work will translate product value into audience-focused messaging and journeys across owned, earned, and paid channels. Using performance insights, you will continuously improve campaigns to strengthen adoption and ongoing usage.

Key responsibilities include developing lifecycle engagement strategies from awareness through adoption, usage, and expansion; creating nurture journeys including email and onsite personalization aligned to lifecycle moments and product usage signals; translating business goals into detailed media briefs, measurement plans, and success metrics; partnering with media agencies to plan, buy, pace, optimize, and analyze paid media campaigns; coordinating with third-party vendors to ensure timely delivery of media buying, creative assets, and tracking aligned to objectives; integrating paid, owned, and earned channels to deliver cohesive campaigns across web, email, social, and events; planning and executing marketing programs across the user journey for products on J.P. Morgan Markets; project-managing cross-functional stakeholders to deliver messaging and content through internal and external channels; monitoring results and optimizing campaigns in real time; preparing clear readouts and presentations communicating performance, insights, and recommendations; and writing and editing marketing assets across digital, advertising, social, sales enablement tools, videos, and help guides.

Experience
- Executing product marketing and digital marketing tactics in a business-to-business environment
- Building and managing multi-channel lifecycle or nurture programs including email
- Working with external partners such as agencies or vendors to deliver marketing activities
- Strong project management skills managing multiple initiatives under tight deadlines
- Strong relationship-building skills and ability to collaborate effectively across global teams and levels
- Strong written communication skills including copywriting, editing, and proofreading
- Strong presentation skills with ability to communicate results and insights to stakeholders
- Detail-oriented, process-driven approach with a continuous-improvement mindset

About you
You are a creative and analytical marketer who enjoys simplifying complex concepts into clear, compelling stories. You thrive in a collaborative global environment and are motivated by driving measurable client outcomes. You are organized, proactive, and able to manage multiple priorities effectively while maintaining attention to detail.

Qualifications
- Bachelor's degree in marketing or a related field
- Preferred experience creating and managing integrated marketing campaigns end to end
- Preferred experience developing media briefs and partnering on paid media planning and optimization
- Preferred experience supporting account-based marketing or targeted client engagement programs
- Familiarity with marketing for financial services, markets products, or digital platforms is advantageous