Location
Central London, field based
Hours
Permanent, full time
About the Role
Ready to make your mark on London's On Trade scene? Join AG Barr and Be Your Best Barr None! With a proud 150-year heritage, AG Barr is home to iconic brands such as IRN-BRU, RUBICON, Boost, FUNKIN, and MOMA. We are a responsible business that values diversity, supports our communities, and minimises environmental impact.
As the On Trade Regional Business Development Manager, you will drive new and develop existing distribution of AG Barr’s portfolio across the North East and Yorkshire’s most iconic bars and restaurants. Representing market-leading products including FUNKIN Cocktails, Frobishers, Rubicon, Bundaberg, and Irn-Bru, you will manage key regional and multi-site operating accounts such as regional pub groups, premium bar operators, restaurant groups, and hotel chains.
Your role will involve executing national plans combined with local activities to deliver objectives within agreed budgets. You will be responsible for commercial growth, operational execution, financial management, and building strong stakeholder relationships to ensure AG Barr’s continued success in the On Trade sector.
Experience
Significant experience in FMCG or strategic sales, preferably in Key Account Management. Direct experience within the UK/local On-Trade drinks industry and cocktails is preferred but not essential. Proven track record of meeting and exceeding challenging sales targets, particularly in new business development.
About you
Excellent IT skills including Google Suite, Excel, PowerPoint, and Word, with the ability to learn new software such as Cognos, IRI/Kantar, and Demantra. Highly organised with developed communication skills, especially for remote working. Demonstrates AG Barr behaviours of Being Honest, Accountable, Connected, and Brave.
Qualifications
While specific qualifications are not detailed, a strong commercial acumen, ability to manage budgets, and insight-led selling skills are essential. A willingness to grow and develop within the role is highly valued.

