Location
London Office (Aldwych)

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
THE·TEAM operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. Headquartered in Los Angeles, THE·TEAM's presence spans 28 countries and more than 70 cities worldwide.

We are seeking an experienced Senior Account Director to join our growing Global Travel Retail (GTR) and Shopper Marketing team. This is a significant opportunity to help shape one of THE·TEAM’s fastest-growing service offerings by delivering integrated shopper marketing campaigns, global activations and retail experiences for some of the world's leading consumer brands.

Working across Europe, IMEA, APAC and the Americas, you will lead the strategic development and delivery of Global Travel Retail programmes that connect brands with shoppers across airports, duty-free and retail environments. As the senior client lead, you will build trusted relationships, drive commercial growth, inspire high-performing teams and help establish THE·TEAM as a leader in Global Travel Retail & Shopper Marketing.

Key Responsibilities
Client/Account Oversight
Act as senior lead across a portfolio of Global Travel Retail & Shopper Marketing clients, building trusted relationships with senior stakeholders. Develop a deep understanding of client objectives, shopper behaviour and market trends to provide strategic counsel. Oversee annual planning, quarterly business reviews and strategic discussions to drive long-term client growth. Build strong relationships with retailers, airport partners, production partners and key stakeholders. Ensure robust partnership strategy and campaigns deliver measurable results aligned with overall brand strategy. Oversee KPI setting and campaign evaluation with client teams, rights holders and THE·TEAM.

Campaign & Activation Leadership
Lead the strategic development and delivery of integrated shopper marketing campaigns across Global Travel Retail, duty-free, airports and retail environments. Oversee design, production and delivery of activation materials including 2D/3D creative, digital screens, retail theatre and in-store visibility assets. Manage multiple activations across Europe, IMEA, APAC and the Americas, ensuring alignment with global brand strategy while enabling local market relevance. Oversee premium airport activations and collaborate with internal teams to develop scalable shopper engagement mechanics, promotional campaigns and omnichannel activations. Support development of global playbooks and activation toolkits to ensure consistency across markets. Provide senior oversight of flagship industry events, including TFWA Cannes, from concept through delivery.

Account & Team Leadership
Ensure all campaigns are delivered to the highest creative, operational and commercial standards. Ensure project timelines are met or exceeded by client account leads with accurate budget and project reporting. Lead onboarding of new people, programmes, campaign transitions and asset management as required. Mentor and develop Account Managers and Senior Managers, fostering a collaborative, high-performing team culture. Build strong relationships across strategy, creative, production and project management teams to deliver integrated solutions.

Commercial & Financial Management
Own the commercial performance of your client portfolio, driving profitability and sustainable growth. Lead scope development, forecasting, fee negotiations and budget management. Identify new business opportunities and contribute to the continued growth of THE·TEAM Global Travel Retail & Shopper Marketing offering. Partner with procurement, finance and legal teams to ensure commercial compliance across all programmes.

Innovation & Insight
Stay ahead of Global Travel Retail and shopper marketing trends to bring fresh thinking and innovation to client campaigns. Use shopper insights and campaign performance data to optimise future activations and deliver measurable business impact.

Experience
- Significant experience working on partnership activations and global toolkit creation across multiple brand sectors and shopper channels including on premise, global travel retail, grocery and customer engagement, either agency or client-side.
- Experience working with or for global sport/entertainment rights holders.
- Strong understanding of Global Travel Retail, airport retail, duty-free and omnichannel shopper marketing.
- Proven experience leading global campaigns, activation toolkits and international marketing programmes.
- Strong client leadership skills with experience managing senior stakeholders and growing strategic accounts.
- Commercially minded with experience managing significant budgets, forecasting and account profitability.
- Excellent project leadership skills managing multiple international workstreams simultaneously.
- Experience leading multidisciplinary teams and developing high-performing talent.
- Outstanding communication, presentation and stakeholder management skills.
- Experience working across international markets including Europe, IMEA, APAC and the Americas.
- Willingness to travel internationally to support client meetings, market visits and major activations.

About you
Strategic thinker with a passion for shopper marketing and global travel retail. Collaborative leader who inspires teams and builds strong client relationships. Commercially astute with a proactive approach to business growth. Adaptable and culturally aware, comfortable working across diverse international markets. Excellent communicator with strong presentation and stakeholder management skills.

Qualifications
Relevant marketing, business or related degree preferred but not essential. Proven track record in senior account leadership roles within shopper marketing, global travel retail or related sectors.