Location
London

Hours
Full Time

About the Role
Wifinity was founded in 2007 to solve connectivity challenges faced by armed forces personnel living in barracks, often in remote locations, where conventional broadband options are limited. Our service extends beyond the military to students in university accommodation, families in holiday resorts, shared housing, and retirement communities. We provide super-fast speeds, WiFi, secure and private networks with flexible Pay As You Go and contract options, removing the complexity from connectivity.

This is a maternity cover role for a minimum of 12 months. We are seeking an experienced, creative, and commercially driven Senior Marketing Manager to lead the acquisition and retention marketing strategy and non-digital campaign delivery to grow our B2C revenue and retain existing customers. You will develop and execute end-to-end marketing plans that drive awareness, engagement, and sales to Armed Forces, student, and other B2C audiences through multi-channel campaign strategy, partnerships, and field marketing.

Key responsibilities include full ownership of programme strategy and multi-channel campaign planning, leading integrated campaign delivery, exploring new partnerships and routes to market, managing our door-to-door agency, and working closely with the field marketing team to maintain relationships and communications with defence stakeholders across multiple Ministry of Defence (MOD) sites. You will deliver all set targets aligned with strategic business objectives.

Your day-to-day will involve developing data-driven marketing plans, managing offline campaigns and events, collaborating with the Digital Senior Marketing Manager on digital content, mapping and optimising customer journeys to improve conversion and retention, analysing customer surveys to inform improvements, attending industry events and site visits across approximately 160 MOD bases, developing tailored printed promotional materials, and tracking campaign performance and budgets effectively.

Experience
- Proven B2C marketing experience with a strong track record in acquisition and retention campaigns
- Senior marketing role experience with ownership of strategy and delivery of end-to-end multi-channel campaigns
- Customer journey mapping expertise using data and insights to drive continuous improvement
- Strong stakeholder management skills, able to engage and influence at all seniority levels
- Field marketing experience and managing multiple concurrent projects in fast-paced environments
- Line management experience

About you
- Excellent verbal and written communication skills with fluency in English
- Ability to multitask effectively across multiple projects and sectors
- Confidence in engaging and influencing stakeholders at all levels
- Innovative mindset with the ability to generate new ideas and business opportunities
- Strong planning and organisational skills, able to prioritise and deliver in a dynamic environment

Qualifications
- It would be beneficial to have Armed Forces experience
- Experience with website management (WordPress)
- Full and clean driving licence
- Bachelor's degree in marketing, business, or related field, or Chartered Institute of Marketing qualifications