Location
Albrighton, Shropshire (near Wolverhampton) with hybrid working: four days on site at our nursery and one day from home.

Hours
Full Time

Salary
£40,000 to £50,000 depending on experience

About the Role
You will be the dedicated in-house digital designer reporting to the Brand & Ecommerce Director, a member of the founding Austin family. Your work will span three international direct-to-consumer (D2C) stores (UK, US, and EU), a B2B website, email marketing, and paid and organic social media. You will collaborate closely with an external web agency on larger projects and work alongside a close-knit team including ecommerce developers, CRM, social and content teams, and the Senior Graphic Designer who leads on print, packaging, and POS.

The core focus is on designing and developing the UX and visual identity of our websites, taking projects from initial sketches and wireframes through to high-fidelity UI, ensuring the David Austin brand is authentically expressed online. You will design around key customer personas and user journeys, using session recordings and research to continuously improve the experience.

You will support the Conversion Rate Optimisation (CRO) programme across the international stores, improving product and landing pages through new features and ongoing refinements with a clear focus on conversion rate and average order value. Maintaining and building design systems and component libraries in Figma to ensure consistency across regions will be a key responsibility.

Additional duties include designing email campaigns with the CRM team, creating paid and organic social content across platforms such as Meta, Pinterest, TikTok, and YouTube, briefing the content team on imagery and assets, and working closely with both in-house and external developers to ensure designs are implemented cleanly and faithfully.

David Austin Roses is a family business founded in 1961, with a rich heritage and a commitment to quality and craftsmanship that extends beyond breeding roses to every aspect of the company. Our offices are located within the nursery grounds, surrounded by growing fields, greenhouses, and historic gardens, fostering a unique and inspiring working environment.

Experience
A minimum of six years in digital design with a broad portfolio covering web, email, and social media. Experience ideally includes a mix of agency and in-house roles, demonstrating all three areas.

About you
You have a sharp eye for quality and detail, balancing commercial objectives with creative excellence. You understand how design influences conversion, engagement, and brand perception and use performance data to inform your decisions without losing your design instinct. You enjoy working collaboratively with a straightforward, patient, and ego-free approach.

You are curious about user behaviour, comfortable exploring session recordings, personas, and journeys to shape your work. You have a strong craft sensibility with typography, typesetting, layout, and a feel for premium heritage brands.

Fluency in design tools such as Figma and Adobe Creative Suite is essential, along with a practical understanding of where AI tools can assist.

Qualifications
Useful but not essential skills include:
- Experience with Shopify or Shopify Plus
- Motion and video editing (Premiere Pro, After Effects or similar)
- Familiarity with email and CRM platforms such as Ometria
- Basic HTML and CSS knowledge and photographic retouching skills
- Experience across both D2C and B2B environments