Location
Brixton Rd, London. This role is primarily based in our London office with a hybrid working model allowing up to 3 days per week working from home.

Hours
Full Time (hours not specified)

Salary
£46,000 per annum

About the Role
You’ll play a central role in helping us understand and improve our digital performance. Leading on embedding Google Analytics 4, you’ll shape our digital measurement strategy and ensure our tracking and reporting is accurate, insightful, and aligned with our broader data ecosystem. Working closely with internal teams and external agencies, you’ll support website optimisation, user experience improvements, and the development of accessible dashboards that inform decision-making across the organisation. You’ll help us make the most of our digital data, combining it with CRM and other sources to generate joined-up, actionable insights. Whether it’s supporting ecommerce tracking, running A/B tests, or identifying opportunities for growth, your work will help us connect more meaningfully with our audiences.

About Us
We’re Breast Cancer Now, the research and support charity. We’re the place to turn to for anything and everything to do with breast cancer. However you’re experiencing breast cancer, we’re here. The brightest minds in breast cancer research are here, making life-saving research happen in labs across the UK and Ireland. Support services, trustworthy breast cancer information and specialist nurses are here, ready to support you whenever you need it. Dedicated campaigners are here, fighting for the best possible treatment, services and care for anyone affected by breast cancer.

Experience
Hands-on experience in digital analytics with a strong track record of using data to improve user experience and drive meaningful change. Experience working with tools such as Google Analytics 4, Looker Studio, Google Tag Manager, and native analytics platforms across email, social, and search. Proven ability to optimise customer journeys, run A/B and multivariate tests, and improve conversion through insight-led decision-making.

About You
You are passionate about using data to make digital experiences more inclusive, engaging, and impactful. You can present complex findings clearly through dashboards or conversations and enjoy supporting others to build their confidence with data. You are curious about emerging digital trends and motivated by the opportunity to make a difference. Whether your background is in the charity sector or elsewhere, you bring enthusiasm and a collaborative approach.

Qualifications
Not explicitly stated, but a strong understanding of digital analytics tools and methodologies is essential. A commitment to equity, diversity, and inclusion aligns with our organisational values.